Starting a Technology Business Management Journey
Understanding the cost to provision and the value created by a particular business service allows you to take the final step of value analysis in relation to quality and utilization. You must balance the cost associated with excelling at operations with the value of adding flexibility and agility to accelerate business transformation. Tradeoffs and dependencies can be discussed with facts and details. Additionally, the conversation shifts from an emotional discussion to fact-based one. This is business. It is very easy to be distracted with all the new that is continually thrust in front of us. Remember that the reason you're in business is to make life better for
social media marketing others by providing your products and services. Find out where prospects and customers are hurting or where they could use help. Make that your focus for every decision. Businesses lose ground when they take their eyes off serving the customer. Make customer service your number one focus.
How to create a logo that properly represents your business
By representing the products or service your business provides in your logo, in one glance you are able to tell a customer they have come to the right place to find what they are looking for. Imagine scanning a long list of online search results, or flicking through the classified adverts at the back of a magazine for a service you require. Coming across a logo which clearly represents the service you are looking for would draw your eye and give you an instant desire to find out more. How do you want your customers to feel when they think of your business? There may be thousands of words you could use to describe the personality
social media marketing strategy of your business, but if you try to convey all of these at once through your logo, your brand will be weak and forgettable. Instead, try to focus on one word that you would like customers to associate with your business, and focus on representing that in your logo, either listically or graphically. For example, if your business is friendly and fun, you may wish to use a clean and simple (sans-serif) font and bright colours – whereas if your business is reliable, professional and no-nonsense then you may opt for a more formal typeface with a mature colour, such as navy blue or maroon.
What to consider when choosing office space for your business
A universal answer to the question of what makes the perfect office space doesn’t exist. The kind of space you need, and will be comfortable in, depends entirely on the type of business you’re running. The same goes for the amount of space needed per worker. If all you require is a small desk and a phone connection, you don’t need masses of square footage. However, if your office also acts as your shop floor – a place to meet with clients – you’ll want a bit more space and possibly a more attractive and accessible location. When it comes to size, Ann Clarke, design director at Claremont Group Interiors, is reluctant to dwell on average measurements because of the varying nature of what you need the space for. “Organisations like
social media marketing plan the British Council of Offices have certain recommendations but they’re reducing all the time because space is becoming increasingly expensive,” she explains. However, there are some rough industry standards. For example, a densely packed call centre can get away with about 6-7 square metres per head, but a professional services firm will need more like 10-12 to allow for consultation space for clients. It’s also important to bear in mind how much of the space is actually usable, and this can be dramatically affected by the shape of the building. “There are lots of things that impact the efficiency of a space,” says Clarke. “The shape of a building, where the lifts and stairs are and the amount of circulation space all make a difference. It all depends on how the floor plate is laid out.”
Start-up business plan essentials: Testing your business idea
Nowadays the internet and social networks have had a huge impact on the development of market research practices, making desk research even more accurate and expansive. There is an increasing supply of secondary data available in published form, accessible either online or via business sections of public libraries throughout the UK, to enable business starters and growers both to quantify the size of market sectors they are entering and to determine trends in those markets. However the importance of going out into the field, speaking to customers directly, testing your product/service personally and building a brand through your interactions with users is still as important as it was prior to the evolution of data. This also entails getting
social media marketing companies out and finding out essential facts that have not been uncovered by desk research, either because the data hasn’t been collected, or because it is deficient in some important respect. Very often you will find that while general market information is available there is not information for a particular town or region. Also, when the economic climate changes, say from boom to bust, buying patterns may shift quite suddenly, making desk research irrelevant. Here we look at key areas of field research in order to help you plan and implement effective market research.
