Growing Your Presence on Social Media

Proven Tactics for Rapidly Growing Your Presence on Social Media

Social media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve. You might think that it is easy with so many tools out there to manage, track and grow your social media presence but it is NOT. I've had a pretty hard time growing my presence even with everything I have going for me but I have found some things that have maximized my social media presence. This is key and one of the most important tips out there. When it comes to shaping social media content, the more you plan, the stronger your presence will be. Plan posts ahead of time, edit with care, social media marketing statistics and use a service like Buffer, Hootsuite or Tweetdeck. I personally like to plan them out a month in advance as I'm a very busy person. Pro tip: quotes do amazing. Every social platform has a unique function to captivate followers - the most effective campaigns don’t just post the same content on both Facebook and Twitter, they truly explore the opportunities offered on each platform. Facebook caters to a more general crowd and is great for pushing promotions; Twitter lets you have a conversation and interact more with your followers, while Instagram helps display your product and alltop social media marketing companies its uses more vividly. You build a market for your product or service by earning the trust of your users. You can't do that by hawking your wares. Put out the best information possible and once people trust you they will purchase everything you have for sale. A good example is my personal JohnRampton site. My Twitter and Facebook fan page drive 50-200 people a day to my personal site, where most of what I publish is content submitted by other people. That site drives 10-45 people a day to my company site. Don't sell, teach.

Designs on growth – Lessons from the Managed Services Summit

In the words of the wise, if you’ve got designs on something, you’re going to go get it. At the recently-concluded Managed Services Summit hosted by Ericsson in Amsterdam, we talked about Service Design as a path for growth in partnerships. Partnership is important because in any managed services relationship, the two parts rely on each other wholeheartedly – brilliant service leads to great customer satisfaction, which drives business growth. At the Summit, I learned about Service Design for the first time, but it won’t be the last. We spent two breakout sessions with author and expert Stefan Moritz discussing social media marketing training this area, greatly driven by the realization that with services now the majority of our economy, we have to shape them – design them – to delight the customer and serve needs they don’t yet realize they have. Stefan shared a few great examples. He told operators that they should have a relationship with consumers that goes beyond end of the month bills. To seed growth, Moritz told us there are three pillars: Have Greater Presence, Serve Existing Behaviors, and Tap into New Desires. He said: “Think about me on vacation – will I want to have HD video in my car for my kids? How can you offer that to me in a good way? Or, maybe you want to sell me a roaming package before my vacation, so I know what I will pay for my connectivity while I’m away.” We heard stories from operators themselves about how monitoring social media can actually help them predict network performance. An example came from last year’s Wimbledon: during a very hot summer, technicians observed some social media comments social media marketing classes about the heat. They started looking at the network behavior. It began to look unstable and two days later collapsed – but thanks to the red flags from social media, technicians were prepared to get it back up and running in an extremely short time frame. That kind of response serves existing behaviors, but incorporates social media to also deliver greater presence. It’s designed to keep network performance nothing short of superior.

How to Sell Managed Services: Understanding the New Buyer Dynamic

Just a few years ago, making sales used to be a whole different ballgame. Selling was much more of a “shotgun” game. Companies would send out thousands of emails, cold calls, direct mail (aka snail mail) and hope that they’d hit someone who might be interested. Today, social media marketing news this method does not work nearly as well as it did. People have changed the way they find information, connect with each other and conduct business. However, many MSPs are stuck using outdated sales methods and struggle to find new clients with the changing buyer dynamic. Why don’t sales work quite the way they used to, and how can you modify your efforts to pack a bigger punch? In order to find new clients, you need to change your sales and marketing tactics in a way that appeals to this new buyer dynamic. Another great strategy for generating leads online is to write white papers and ebooks, and make social media marketing network them available for download. If a prospect is interested in the topic, they will fill out their contact info and download the content. This flags someone who might be interested in your services and you sales team can follow up with them accordingly. As you build out a variety of content resources, make sure to identify which ones mark a prospect as low interest, medium interest and high interest so that your sales team can follow up in an appropriate manner. You don’t want to bombard prospects with emails and sales calls, but rather, slowly nurture their interest and build trust with them.