A compilation of social media statistics of consumer adoption and usage

Social networks are now so well established, that there are now a core 'top 5' social networks which are most popular which doesn't change from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also small business social media marketing see in this summary that some social networks are growing more rapidly than others while some are now in decline. We recommend Global Web Index as one of the most reliable research sources of social media statistics to compare consumer use and engagement across different social networks. Research is conducted in quarterly waves, each of which has a global sample size of more than 40,000 internet users. Many other social media research programmes are no longer active. Although Global WebIndex are a paid subscription service, their blog provides useful insights on digital consumer behaviour and the Global Web Index Slideshare gives good top-level social media marketing plan sample summaries which we share later in this compilation. Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It's useful to have both since it's the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based on the previous chart, its clearly the number one.

Which social media networks are right for your brand?

If you’re new to the world of eCommerce, chances are pretty good that you’ve at least considered creating one or more social media profiles for your brand. But social media networking isn’t as simple as it used to be just a few years ago, and if you think a Facebook Page is all you need to reach your customers… well, you might be in for a surprise. Picking the right place to connect with your followers, fans, and customers isn’t easy, though. There are a ton of possibilities. Each network has its own perks and perils, not to mention guidelines to follow. And you’re probably worried about making mistakes or wasting your time, marketing on social media especially if your new business is small or has a limited number of resources available. Today, we’re going to talk about how to decide which social media platforms are the right fit for marketing your eCommerce business. We’ll cover why it’s so important to choose carefully, and then look closely at major platforms like Facebook, Twitter, Pinterest, and more so you can evaluate whether or not they’re a good fit for you. Over the last two years, Facebook has slowly reduced the organic reach of Pages. This has drastically limited the exposure that their posts receive in the News Feed, a change so ire-inducing that the network had to publish a FAQ about it. Some reports estimate that most organic brand posts are now able to reach just 2% of their users. This means fewer views, fewer clicks, and far less social media marketing campaign revenue from the products or content you post about on your Page. This doesn’t mean that you should give up on Facebook, however. If you’ve built up a Page full of Likes, or you’re finding that your existing page is still accumulating new fans at a steady clip, you can certainly take advantage of this audience. But the best way to do it is through promoted posts or remarketing ads.

The importance of choosing the right networks

As a store owner, your time is precious. There are plenty of other things you have to do without throwing social media into the mix. But because it’s become such a crucial part of any well-rounded marketing plan, and your presence is expected by your customers, it’s a necessity for your business. There’s no rule that says you have to have a presence on each and every social media network, however. In fact, for some stores, it would be considered a waste of time to have a Pinterest page or a LinkedIn profile, because their customers simply don’t use those apps or networks. And wasting time is something you absolutely need social media marketing degree to avoid, because it keeps you from focusing on the activities that earn you the most amount of money. That’s why it’s so important to choose the right social media networks for your business. Choosing the networks where you have the best chance at connecting with your target audience, or even your existing customers, means you’ll waste less time and make more money. You won’t have to fight as hard to see results, either. Think of it as picking the “path of least resistance” — where can you go that you’ll have to do the least amount of work to see the most return? By evaluating each network carefully, and choosing the right social media marketing los angeles ones for you – where your customers already are, and where your business fits best — you’ll be able to maximize your time and ensure your efforts result in a return on investment. With that in mind, here are some things to consider for each major social media platform, from who uses each one to what kinds of content succeed on them.