I manage two brands. I focus on building awareness and advocacy for both of them via social marketing. But my strategy and execution is very different for both of the brands as shown below. These descriptions are provided with complete transparency. I hope they provide you with strong insights that help you drive brand success via social media marketing. Before you even start with any marketing endeavor, you must clearly define the objectives you look
social media as a marketing tool to achieve. There are definite differences in the objectives I look to accomplish for “Social Steve” and “DivorceForce.” Let’s look at each brand’s objectives and then how these objectives drive different social media marketing approaches and executions. I blog and tweet under the moniker of “Social Steve.” I do so for two reasons: 1) I am passionate about sharing what I have learned about marketing, brand marketing, digital marketing,
social media marketing pricing and social media marketing throughout my career; and 2) I look to reinforce my marketing leadership, knowledge, and value in order to sustain a strong career by appealing to potential employers and clients. I want to continue to be known as a true marketing leader – no hidden agenda.
The Benefits of a Social Media Marketing Strategy
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web… There are many benefits to a social media marketing strategy. Here is a short list of benefits. Please add to it with your comments…Note, I do not discuss in any detail the benefits organizations might enjoy using social media internally for collaboration and productivity gains. social_media_starfishLow Cost. Rolling out a social media strategy is not an expensive venture. In fact, it can be done on a low budget, especially in the beginning. Many of the social media platforms you can leverage monetize themselves through advertising. Therefore,
social media marketing blog the use of many of these tools is free. The primary benefit to using social media is in the relationship value of the community you create or join. So the cost of using many social media tools is free or low. The biggest cost in the beginning of a new social media strategy is the staff’s learning curve associated with using various tools and destination social platforms. I’ve previously mentioned the importance of building brand whether you’re a large company with household brand recognition or a 20-person company in a niche market. I am truly of the opinion (shared by many contemporary marketing pundits) that brand equity is the most valuable marketing asset we can achieve, regardless of the size of our company. Social media provides a platform like none other in modern history to build our brand. You may be able to leverage existing staff, and you may not. In some situations, you can awaken a sleeping giant in your organization. I am referring to existing talent that is under utilized in a role that could be leveraged in social media. It’s not uncommon to tap into someone’s domain expertise and put it to great use in social media. Simply put, using social media gives your staff the opportunity to produce
social media marketing experts good results using contemporary tools in an enjoyable work environment. Marketing staffers who embrace social media tend to really enjoy it, especially as they begin building a personal brand. The demographics of the up and coming workers are in our favor.
Best Free Social Media Dashboards and Tools
The reality is that most individuals, small businesses and mid-size brands don’t need the high-powered, enterprise-level tools the big guys use. In fact, many of the best tools and platforms are available for free. Take a look at the 15 best free social media dashboards and tools that can be used for free, and you just might become top banana in social media marketing. we’re a little biased on this one. SumAll provides the most insightful business
social media marketing articles and social media dashboard experience on the market, and we’re not shy when it comes to letting people know about it. We’ve spent countless hours of development time creating a beautiful, intuitive, extremely customizable service that is fully compatible with every major social media and digital marketing platform. SumAll reports are as elegant as they are informative, and they’re available on almost any device and in a wide range of formats. Unlike many of the services below, very few of those features are locked away behind premium accounts. When it comes to a user-friendly experience, Buffer is in a class by itself. Primarily designed
social media marketing dallas as a cross-platform tool for scheduling social media content, Buffer’s dashboard also offers a fantastic snapshot of how those posts performed. Free accounts are limited to a single set of social media accounts, and the service only supports the major platforms like Facebook, Twitter and LinkedIn.
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