Use results to better understand consumer behavior and reaction to your products/services

What better way to gauge customer demand than to ask them yourselves? Don’t be afraid to engage your followers and get their opinions. Doing so can help identify both areas of strength and weakness. As we discussed earlier, prompt response to comments is key to developing a relationship with your followers.As you can see in the example above, Wal-Mart does an excellent job addressing customer concerns. The first comment cues them social media marketing jobs in to the fact that that there is a high demand for a certain product because it is sold out at the local store. Wal-Mart directs the customer to a site where they can search other stores for the product. The second comment indicates a customer concern about order fulfillment. Wal-Mart addresses it and directs the person to a site where they can make suggestions on how the company can improve. I find in my marketing practice, social media intimidates many small businesses. If you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies. What started as college kids on Facebook has grown up. At first it was updates and gossip and who’s a couple and who’s not. Then came Twitter and now Google+ and the reminder that LinkedIn, social media and marketing which started years earlier, was there too. Somebody named it social media. And now almost every business in the world is either participating, thinking about participating, or explaining to itself why not. And it’s time to relate that back to your basic business planning.

Following news for current and relevant content

As with most companies, some of your content marketing will be focused on industry news and events. This is why keeping informed of relevant news and events means you will be able to react quickly and creatively to opportunities which can boost your on-line exposure. Many social media managers monitor several different keywords, hashtags, social group and Twitter in order to keep up the date and in the know on trending topics. When the opportunity presents social media marketing agency itself, it is vital to be ready to respond. As stated above the value a great, insightful and quality piece of content can bring to a social media campaign cannot be overstated. This is why a business needs to spend the time brainstorming content and article ideas. Every business should always allocate time for it on a weekly basis. The reality is that without interesting ideas on content your goals and results will suffer in the long run. Content needs to be kept fresh, up-to-date and interesting in order to continue engaging an audience. An easy way of generating content ideas is to track your competitors and other influential blogs to see what content is working for them. Selling is not sharing. Share your sector expertise on a regular basis in terms of marketing, insights, research, social media marketing company social stories and commentary to establish your business, product or service as an influencer. For every 1 self-promotional content pieces shared, share 4 quality “industry relevant” articles, also share insightful articles from other authors, comment and add value (not plugging your own business) on forums and groups.

Social Media Marketing Strategy Plan for Your Business

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any marketing strategy. A savvy business owner does not buy traditional advertising without developing a plan, and the same social media marketing plan template applies with social media. A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important. Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan. With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also social media marketing world monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.