Social Media Marketing Tips for beginners

Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers. As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit. A nice way to find out which small business social media marketing platform is best suited to your niche is to find the influencers and analyse where they have success. For example find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc. If they have 100,000 Facebook fans but only 10,000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter. It is also a sign that you are more likely to have success with FB than twitter so you can use your time more efficiently and engage more on FB rather than any other platform. After you have your social media profiles social media marketing plan sample ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly. A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page. For example when I created the Google+ page for reliablesoft.net, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.

Keep a balance between following and followers

Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back. Most people concentrate on how to get new followers but they forget to follow back those who have already followed them. Every day you should create the habit of viewing the people who are already following you and decide who to follow back. If you don’t do this marketing on social media on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers. Social media networks have rules to keep spammers away. For example there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc. This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar. Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative social media marketing campaign profiles in your niche. For the first pillar it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website. For the second pillar it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.

The Beginner’s Checklist To Planning Your Social And Digital Media Strategy

The Internet and social media doesn’t sleep. It’s alive, and active, 24 hours a day, seven days a week, and 365 days per year. But, how is it that marketers and social media managers are near the top of the list of professionals with the greatest work-life balance? If you are new to digital marketing and social media as a career, or just want to have more time for doing the things you love outside of work, here’s a checklist to get you started as a social media marketing degree newcomer to social media marketing. Understand your brand’s current social media presence: the number of platforms you’re on, which ones are active, the audience on each platform, the tone and voice across platforms, and as many questions as you can think of before “just starting” on a blank sheet. This will help you become familiar with the current strategy in place, and what you need to do moving forward. After an audit, you can decide if you want to keep all platforms active, or if it’s better to only focus on a few most important to business objectives, products, services, and other relevant factors unique to your organization. A social media audit needs to be conducted in great detail, including a deep dive into existing content, metrics, and insights. This will allow you to use data social media marketing los angeles to inform decisions moving forward, especially with your content strategy. This is the second most important thing to do on your checklist. Find out who your brand is talking with online. Your offline audience might be very different from your fans and customers on Facebook, Twitter, and other social platforms. To identify and understand them better, you must go through your followers. Twitter Analytics and Facebook Insights makes this process a bit easier to digest. You can see the demographics, interests, and other relevant info on your followers in a centralized dashboard. It’s also worth searching for the latest conversations your followers had online and with each other, which will help you determine the type of content you post each day.