Social Media Has Been Included In the Curriculum of Major Business Schools

Power and importance of social media in today’s world is such that it has been included in the curriculum of almost any kind of school all over the globe. Singapore is a perfect example of a country who recognizes the importance of technology which is seen in the growing number of universities in Singapore that are integrating studies of Social Media Marketing with their Executive Masters Programs. This transition’s goal is to help students meet the challenges of social media as well as how to benefit from this new medium of marketing and communication. Professionals and business executives who seek to gain a profound social media marketing courses understanding of brand management and Internet marketing can learn to leverage the power of social media for their businesses and organizations. Aventis School of Management, which is leading business school in Singapore, offers Professional Graduate Certificate in Social Media Marketing. It is specially designed foe executives who want to fully understand the nuances of this radically different form of corporate communication. Number of schools in USA follows the suit. University of Washington offers Master social media marketing b2b of Communication in Digital Media, University of San Francisco offers Advanced Social Media Marketing Certificate, Southern New Hampshire University offers MBA in Social Media Marketing, and so many others. In terms of time spent by web users, social media websites and blogs are topping the list, with online games and instant messaging services following their lead

Why Social Media is an Absolute Must for Business Branding

Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the "BIG THREE" (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking social media marketing for small business to reach greater exposure in the digital market. Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective--whether creating brand awareness, relationship building or driving new sales--you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks. In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, social media marketing job description and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.

Why Is Social Media Important To Your Business?

Social media is an interesting phenomenon, especially for businesses and customers, and the relationship between the two. Looked at one way, social media provides an opportunity for businesses, giving them a personalized platform to connect with their customers. By using social media as a way to advertise for your company, you can speak directly to the consumer in an arena they are comfortable with. Social media allows businesses to marketing and social media connect with customers while shaping their perceptions of products and services. Looked at another way, however, social media can be a risk. Instead of the power of advertising and marketing being in the hands of the business, it’s now shifted into the hands of the consumer. Consumers have all the power when it comes to what they want to see and how they respond to what they see. Because of the “social” aspect of social media, your company’s successes, failures, and mistakes are publically displayed, discussed, shared, etc. for the whole world to see. This is a definite risk for businesses that was never such an issue as it is today. The benefits far outweigh this risk of social media. Social media and social networking will continue to change the behavior and decision making of consumers. Instead of ignoring the way social media marketing salary things are going in order to protect themselves, businesses should decide how they will respond to this change for the better, by using the resources available to help promote their reputation and build business through the amazing opportunities supplied by social media and reputation management.