Buy Twitter Followers; New Social Media Brand Building Strategy?

Well, I would certainly discourage you from buying some petty twitter followers who are not really connected to you. I totally dismiss this idea of purchasing twitter following for yourself when in fact it is not really your following. These followers, should you buy, are not drawn to follow you because they have a personal liking for you or your work, or your campaign. But hold on before you shun this proposition of buying twitter followers and think why is that millions around the world are buying twitter followers. It cannot be that those who indulge in this new strategy are completely foolish. This idea would have how to do social media marketing failed completely within a short time of its inception had it been a fallacy. The reason I advocate this idea is that it really works. With the boom of social sites the process of socializing has transformed head over heels. Connecting with millions of people from all around the globe is now a matter of a few days to months. This enormous and almost unimaginable reach of social media is now turning into a marketing platform, which is called social marketing. Until recently, advertisement on hoardings, television, radio, and newspapers was the major source of promotion of commodities, services and the likes. But social media is now fast taking over these traditional sources of marketing. Such has been the influence of social media that leading search engines now rank pages based on their affiliation with and their popularity on social sites. The more socially popular you are the higher your website would rank, the more offers you are going to get and the more money you are going social media marketing trends to make. To sum it up, if you aspire to showcase yourself or your work to the millions of people around the world in the smartest way possible then you should go social. In this age of Social Media popularity, from artists to politicians to big corporates, everyone is buying twitter followers. Internet is flooded with such services which will deliver twitter followers to you in a matter of time. Each country has its own players, Indian startup by an IITian Followers and Likes is one such service capable to deliver facebook likes, twitter followers anywhere in the world. Social marketing is the new wave of marketing. Ride this wave now lest you find yourself lagging and sorry in its wake.

Why your current social media strategy is wrong

Some of the biggest brands in the world are spending big bucks in the hope of turning paid likes and followers into measurable ROI. Guess what: They’ve been doing it all wrong. They jumped into the deep end of the social pool as brands, not as the people behind the brands. They poured huge sums of marketing budgets down the drain into a tumbleweed zone of branded social channels. What’s ironic is the solution to their problem of getting people – real humans – to share content around their brand, was sitting right in the cube next to them. It is often said that the best marketing is word of mouth. The same adage social media marketing new york runs true for social media. Employees are a company’s best advocates. And they’re already sharing content. Imagine being able to tap into that river of content to humanize your brand, to bring customers closer to it. People trust people, they don’t trust brands. Along that line of trust is the reality that effective employee advocacy requires companies to loosen the reins of control. It’s okay to unleash the hounds if you use the right tools to cherry pick the best content from your employees’ existing personal and professional feeds. The native benefit of social is in it’s democratization of information and speed of distributing that social media marketing pdf information. The benefit to companies is that their message is perceived in a more meaningful and scalable way. All employee advocacy tools should allow moderation of offensive content, but only those companies that encourage free flow of info will get the full benefits of their employees’ advocacy. So, what are some of the things a company must keep in mind as they move from a social media strategy that cannot scale to one that embraces every employee in their company?

Social Media is not working for lead generation

Consumers’ feeds are being polluted and they’re switching off. Paid ads are filtered out, ignored and/or the traffic is fraudulent. Dumping copy into social media and assigning 10 percent of your online marketing spend to paid traffic isn’t going to deliver. Bottom line, don’t expect traditional lead acquisition tactics to work in social media marketing. Instead, embrace the real power of social: its authenticity and scalability. Consumers social marketing media and employees will support and advocate for your brand without being asked. They provide insight into product development and flag issues with service delivery before they blow up. Make sure that you nurture your community once you’ve set it up. No-one should be ignored when they participate. If someone posts and it gets no engagement from others in the community; you need to step in. Consumers already expect and in most social media for marketing cases they actually receive fast responses when they communicate with brands via social. Good news travels fast, bad news travels faster. Sharing content that reflects your community — not just your brand — is an effective way to humanize an inhuman entity like a company’s brand.