The Big Social Media Conference: the importance of authenticity

The importance of authenticity across social media platforms was spelled out to delegates at today’s Big Social Media Conference. Businesses seeking engagement through Twitter, Facebook and other platforms were advised to ‘keep it real’ - and find the stories behind their brands. Key messages for those seeking to grow their digital engagement were to speak to staff at all levels of the business to establish the genuine message or ‘story’ behind the brand. The Big Social Media Conference, taking place yesterday and today at The Point, Lancashire Cricket Club, seeks to enable businesses to grow on social media and share los angeles social media marketing best practice. Speaker Sharon Flaherty, a former journalist and now managing director of marketing consultancy BrandContent, said: “It is really important to be authentic. “You need to define ideas about what you want your brand to be and what you can give your customers that can ring true. “It shouldn’t just be following your competitors - something reactionary is not what you should be doing. “Talk to everyone at every level in the business, talk to the business founders if they are still there, find out what the story behind the business is that you want to convey.” The need for authenticity was echoed by Lilach Bullock, founder social media marketing university review of digital marketing, social media and content agency CommsAxis, whose talk covered Twitter tools to attract potential consumers and analyse engagement. “Online it’s easy to get caught out so it’s really important to keep it real, keep it consistent in your tone of voice. “Transparency is what social media is all about so the more honest businesses can be the better relationship they will have with their customers.” Speakers still to come this afternoon at the two-day event include Linked In’s Sue Duke on big data and James Akrigg from Microsoft on using social media and advanced analytic tools.

The Importance of Digital Marketing

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, facebook social media marketing it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the disadvantages of social media marketing merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

What is Social Media Research?

Social Media Research provides insight from those who are vocal about your organization and have something to say about what you’re doing or the issues you track. Combined with traditional research, it gives you a clearer picture of divergent viewpoints and public opinion. Social media platforms and the people who engage on them create and distribute millions of insights daily. These people are citizens of your community, your province hotel social media marketing or territory and chances are, they’re talking about your organization, your stakeholders and the issues you care about. But with approximately 55 million comments posted on Twitter alone everyday, how do you begin to make sense of all this information? The answer is Social Media Research. If you look at the millions of insights and conversations happening on social media like they’re data running though a cable — Social Media Research allows us to tap into that cable and listen to the conversations on behalf of our clients. We don’t just monitor and scan the conversations to generate statistics and meaningless volume metrics. We use a proven research process that involves collecting and then analyzing the social media information that’s important to your organization. Our researchers atlanta social media marketing apply 20+ years of social research rigor to the information we uncover. We randomly sample items from the scans, remove those that aren’t relevant to the query and then hand code and analyze the data to provide our clients with the insights and analysis they need.