Why Social Media Is So Important for Your Business in 2014

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with social media marketing statistics their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing! The success gap is widening between businesses that are using social media in an informal, ad hoc manner and those taking a more planned, strategic approach. Getting speed access to consumers' feedback is undoubtedly going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers’ preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, top social media marketing companies and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.

Social Media and Trustworthiness

Social media is becoming increasingly important in the development of business reputations and branding. Online and social media change the behaviors and decisions of consumers rapidly. For your business’s reputation management, having a well-crafted, well-managed social media presence is key to having a successful business in the 21st century. Social media is growing in trustworthiness, and even though traditional media is more often used for trustworthy information right now, social media is rapidly taking over as the best way to change opinions and start discussions. A study conducted by ING on the social media on financial social media marketing training decisions in 2012 found that social media increasingly leads to changes in consumer behavior. For a business to succeed, consumers must want to buy products and services. With a social media presence and the right people helping with your online reputation, you can change perceptions and build business. The study stated, “Between one-fifth and a quarter of the respondents said posts on social media can alter their opinion about a financial institution, both in a positive and a negative way. More than 50% of consumers who use social media like Facebook on a daily basis said it confirms they chose the right bank. Some 40% of frequent Facebook users said information posted on this platform may even result in them switching banks. Posts on social media are remembered better and more often.” Another big benefit to businesses using social media is the young demographic. More and more people 65+ are using social media, but the majority of social media users who social media marketing classes are impacted by social media marketing are young people. They use it more often and trust it more than people who grew up trusting traditional media. This is a great way for businesses to positively impact young people through social media, keeping them as loyal customers for the long term. As more and more young people use social media for information, the impact and trustworthiness of traditional media will decline. Right now is the time for businesses to get on the social media bandwagon. An agency can help your awareness and understanding of the market and best practices for social media to keep your business impacting and growing.

Communication Two Way Traffic

Traditional marketing techniques, usually adopted by small scale businesses comprise of dropping promotional letters, fliers, brochures and other forms of delivering marketing messages, in mail boxes, print, radio and television or placing them on other “locations”. These forms of communicating with customers are entirely one sided communications where only the business has something to say. By perusing a social media strategy opportunities for customers to provide feedback as well as opportunities for direct dialogue with a corporate representative over Facebook can be possible. Social media efforts givesocial media marketing news companies a digital personality and provide an additional component for effective branding techniques. You need to hear from your clients. Feedback is the lifeblood of any business and social media helps you find out what your customers have to say about you. Once you have communicated about your business and made a sale, you need to hear what you can and should do to improve your service. Another cool thing is that successful service stories and satisfied customers have a higher likelihood of spreading the news to others on their own by getting your company a presence and personality on social media networks. Social media is your key to two way communication and continued professional success. Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies' websites as a way to convert leads into prospects. Website builders, such as Puzl, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, social media marketing network the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.