Social media is one of the most powerful marketing tools available to businesses today. And the best part about it? All of the most popular social media platforms are free to use, meaning you can spread the word about your business without paying a cent. There's just one problem: If you don't know how to make the most of these online resources, you could be wasting your time and effort. For example, overpromoting your content and products can drive followers away, and avoiding questions and complaints from customers who post on your page can ruin your brand's reputation. Social media marketing is about creating
social media marketing university meaningful connections with customers. So how can you improve your social media strategy? Here are five social media tips you absolutely need to keep in mind, according to entrepreneurs and social marketing experts. No matter what your social media strategy is, your focus should be on creating and sharing quality content. But not all of the content you share should be yours — in fact, most of the content you share should come from other sources that are also relevant to your brand. "Too often, companies only post things that are about the business and highly self-promotional," said Erika Montgomery, CEO and chief publicist
what is social media marketing at Three Girls Media, a PR and social media management agency. To avoid overselling your business online, you should stick to using an important strategy called the "80/20 rule." "The 80/20 rule dictates that 80 percent of a company's content should be a variety of nonpromotional content, such as memes, infographics, videos, pictures, articles [and more] that are related to what the company does or its brand," Montgomery said. "Then, 20 percent of the time, it's cool to toot your own horn and promote things specifically about the business."
Strategies for Increasing Your Fans and Followers
Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers. Make sure you include social media share buttons on each blog post, not just in your sidebar. This plugin for WordPress can help with that. This requires some outside-the-box thinking. Sharing other people's content should be
social media marketing jobs a valuable part of your strategy, but make sure to share your knowledge and insights as well. If you use any (or all) of these strategies for two weeks, and then give up and move onto something else, they won't work. These need to be practiced consistently over the long haul to be effective. If you have limited time and resources to commit to social media, I'd recommend choosing only a handful of these strategies and then making sure you carry them out consistently. What you think they want and what they actually want may very well be two different things. Take a look at your analytics to see which types
social media and marketing of posts and content have been most popular; this is what they want to see more of. While some of the tips may seem more like social media best practices, keep in mind that growing on social media is as much about keeping your current followers as it is about gaining new ones.
Finding the Best Social Network for Your Brand
Many brands make the mistake of thinking that the best way to jump start a social media marketing campaign is to develop a presence on as many platforms as possible. Unfortunately, it can be difficult to maintain this type of pace. Not all social media networks may be suitable for your brand based on your goals and business. The best course of action is to start small with just one social network. Which network is best for your business? This depends on
social media marketing agency various factors including the nature of your business. For instance, if you are primarily B2B, then LinkedIn is a good choice. Are women the majority of your customers? Consider Pinterest. Regardless of the type of business in which you are involved, you usually cannot go wrong with Twitter. A fairly easy platform that does not take long to learn, Twitter provides you with access to a massive user base. Although Twitter has struggled with slow user growth during the last few months, USA TODAY reports that the site still has 288 million monthly active users, which is certainly large enough to launch your social media marketing campaign. As your company grows, you can begin experimenting with more social media networks. Regardless of how well you plan your social media marketing campaign, you will accomplish nothing if you do not simply jump in and get started. Planning is great, but do not make the mistake of spending so much time planning and that you fail to execute. There are actually many steps you can take to
social media marketing company increase your social media exposure. Begin by making certain you have included the appropriate social media icons on your brand's website. The inclusion of such icons will make it much easier for those who visit your website to follow you on their social media network of choice. The easier you can make it for people to connect with you, the larger you will be able to grow your following. You should also link your social media profile to your company's website. With this strategy, if someone stumbles upon your profile via a retweet or a share, they can learn more about your brand.
No comments:
Post a Comment