Tuesday 8 December 2015

Send Your Social Media Networks into Overdrive With Citrix Social

Social networks are proving to be an invaluable tool for your buyers in today’s digitally driven world. IT and business decision makers are not only starting their buying journey on social media, but they’re also referencing it at various stages along the way. So much so that three in five have reported being influenced by at least one social network during their decision making process. Pretty neat if you’re using social in your marketing mix. A bit of a missed opportunity if you’re not. It’s a simple choice. If you want to get ahead, you have to get social. But wait a minute…..what if you don’t have the time, los angeles social media marketing resources, funding or know-how to get started or simply keep up in this fast paced world of social? No problem – we have just the solution for you: Citrix Social. Free and really easy to use, Citrix Social is your new best friend when it comes to easily sparking conversations and engagements in the social world. Never shy and always with something to say, your newly found BFF can help break through those awkward crowd silences, prepping you with a content-frenzy feed of interesting things to say to your (ever-growing) fan base. Suffer shyness no more: With Citrix Social by your side you’ll have instant access to a wealth of industry relevant content (Virtualization, Mobility, Networking etc.) that you can use to automatically fill your LinkedIn and Twitter social networks. Every week. Find our more about how you can quickly social media marketing university review implement and take advantage of Citrix Social by visiting the Marketing Learning Path* site today. Here you’ll find step-by-step guides on registering for the program, connecting your accounts and getting started publishing content right away. Use the Marketing Learning Path as your gateway to uncover more about the other ways Citrix helps you get ahead with your marketing, including an up-close-and-personal look at two other core marketing program resources available free of charge for Citrix Partners: Citrix Syndication and Citrix Marketing IQ.

Bridging the Gap between Banking & Social Media Networks

Presenting GetGems at the Citi Mobile Challenge in Jerusalem earlier this year was an exciting step for the company. It was a great honor to be recognized as the “Most Visionary Social Media Solution,” which led to GetGems receiving a coveted position within the Citi Accelerator program. The problem we identified is that social platforms develop instant payment solutions while the traditional mobile banking apps can be left behind. With current banking apps, existing P2P payment user experiences are not intuitive, can be detached from the context of the payment, and are not always appealing to habits of millennials. Our goal facebook social media marketing is to solve these problems and to impact retail banking customers around the world. For retail customers a frictionless P2P payment translates into a tremendous value in terms of efficiency and effectiveness. Leveraging the strength and size of existing networks creates both simplicity and an intuitive payment experience. Users enjoy minimal transactions fees and instantaneous money transfer. Our team has been running full steam since the initial crowdfunding late last year; however we have always been aware of the need to make more direct connections with financial-technology mentors. Citi has helped us connect with industry experts who have the specific training and experience we were looking for. We have been pleasantly surprised by the openness with which the entire banking industry is taking startups under their wings. We are grateful Citi is giving us access to a wide variety of subject matter experts with experience across the payments industry. Meeting Ruth Polachek, disadvantages of social media marketing Head of Citi Accelerator and External Innovation at Citi has most certainly been a highlight, as she is both extremely supportive and the right person to connect us within Citi, an organization with almost 240,000 employees worldwide. Her care and attention to detail has been welcoming and she has provided great insight into Citi and its operations. Daily connections with the top FinTech companies, banks and weekly meetings with other teams in the Accelerator program have all added to a most rewarding experience for all of the members of our team.

Building a huge social network

Social media is a great way to put yourself out there and receive a rewarding, fulfilling response from likeminded (or just open-minded) individuals from all over the world. It’s also a great way to expand your personal and professional networks, which can result in all kinds of advantages down the line, from fun opportunities to a free exchange of ideas to measurable professional gain. And anyone can build a respectable online network with a little diligence and some online savvy. While it’s wise to have a presence on every major social media network, you’re going to get the best response by focusing your energies hotel social media marketing on the most appropriate networks for you. Determining this is a matter of researching demographics and usage patterns, trial and error, and common sense. For example, a professional looking to establish leadership or expand visibility in his chosen industry (perhaps to get a better job offer) might choose to focus heavily on LinkedIn, while an aspiring fashion designer or visual artist would likely be best on a more visual network like Pinterest or Instagram, where folks with similar interests are more likely to spend time. Try starting here to help you get started on your strategy. Regardless of which networks you choose, atlanta social media marketing remember to tailor your messaging appropriately. Updates on Twitter should fit well within its 140-character limit, and should use hashtags when appropriate. Videos on YouTube should be short and professionally edited. Continue to refine your messaging based on the updates that bring in the most Likes, Retweets, and new followers. And remember, all of the major social networks have their own apps, so it’s easy to make updates on the fly with the lightning fast processor inside your Intel tablet. But opening all those apps individually can suck up a lot of time if you’re going to be active across many networks. Not to worry: there’s an app for that!

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