Why You Need a Social Media Strategy

Social media has become the number one place for businesses to build, maintain and strengthen relationships with their customers. Social media is kind of like a “digital word of mouth” and when done right you hope readers will pass it on and on… However, when done wrong, you can bet they will pass it on, fast. If your business is not using social media as a way to market yourself, you are missing out on a great (and potentially free) way of being seen. Further, many businesses are using social media as a way to provide customer service. What a brilliant idea, go where your customers are. Social media is intertwined social media marketing jobs in our society and just about everyone is reachable. I would venture to say that 90% of everyone reading this post has a Facebook account, right? social-media-business-impactAnd, 95% will be a part of some sort of social media network at some point. There are new social media networks popping up all the time, so do your research and choose one that works for you. Now that I have convinced you that social media is necessary, what is next? Diving into the world of social media is a scary thing for a lot of small businesses. But, social media and marketing the potential reward is great. As with all business decisions, you need a well-executed plan of attack. Without research and a plan, most fail or give in too soon and never see the rewards. A social media strategy doesn’t rely so much on tricks or hacks; it is a process of building relationships and connections. In other words, it’s not just about spreading the word about your new products and services, if you build trust and credibility your products and services will sell themselves. This of course depends on your ability to communicate your company values. You remember those core values you created in you business plan, they are going to play a big part in your social success.

Twitter Marketing Secrets For Ambitious Social Media Marketers

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. You may have mastered the basics by now and know your tags from your trends, but there are some next-level tricks and ideas that often get missed out. Here are a selection of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. Step up your social media game with these Twitter marketing tips to get you standing out from the competition. Every tool social media marketing agency reducing the number of steps in capturing a lead should be explored, and while links that get people to your site or landing page are great, why not get people subscribing to your mailing list with one click in Twitter? These lead generation Twitter cards will allow you to capture an email address and the Twitter account attached to it. If you like, you could follow Arby’s example and use an offer to entice people to sign up. They found that the leads from Twitter had a 31% higher email open rate than other recipients of their newsletter, and a 45% higher click rate. Lead generation cards are easy to set up, and encourage visuals to attract social media marketing company your audience’ attention. They could be used for promoted Tweets, or even pinned to the top of your feed to capture visitors to your profile. A Twitter Chat is a hotbed of people interested in a particular niche, so find one that aligns with the audience you’re aiming for and join in. You’re not there to sell – that’s a quick way to be ignored and shunned – but you can look at who is chatting and pinpoint high quality prospects to start a relationship with. This is a perfect opportunity to connect with people via helpful comments and casual interactions. For example, a holiday company posting gorgeous pictures of a particular beach in a chat about travel, and adding a fact about the location. They’re not specifically selling flights and hotel packages, but they’re making a valid contribution to the chat in a manner that’s relevant to their business. For more tips on taking part in Twitter chats, learn how to be the chief of them (without annoying everyone).

Strategically Look At Which Hashtags To Use

Hashtags can make a big difference to whether your Tweet is discovered by people outside your community or not. But if it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen. You can also use Twitter’s analytics platform to see social media marketing plan template how many impressions your hashtagged posts have received, which can help you to understand which hashtags are getting you seen. While this may seem like a small point, did you know you can tag up to 10 people in a Tweet image? Used strategically this means you can actually tag 10 additional accounts that would have affected your character limit in the original Tweet. If you’ve produced a piece of content with input or examples from multiple people, this is a great way of alerting them to your post and boosts your chances of extra engagement. Alternatively, it could be used to tag relevant celebrities, competition winners, social media marketing world or other profiles under your brand umbrella. Twitter is the perfect platform for real time marketing, an on-point response within minutes of an event can shoot your social profile through the roof. Some events you can’t plan for, but others are. On your calendar, mark out dates for major events that are relevant to your audience or culture as a whole. Either have something to produce, or be on the look out for ways to respond. To help you get you started, Twitter has produced a calendar of upcoming events to help you ‘own the moment’.