Social Media demands your loyalty as a Bhakt, AAptard or Congi

I have to admit. Post 2014 lok sabha elections, social media has evolved drastically. The evolution has come in the form of discussions happening at a drop of a pin. The breaking news today is what trends on social media. Through my Mango Man’s account on social media Facebook | Google+ | | Twitter I recently learned, how not to debate on social media.AAPTard-Congi-Bhakt? While participating in a discussion on my google+ page, I came across a very intruding question asked by one of the page followers. I was asked to prove my loyalty to a political party. Imagine a world, social media marketing university where we don’t look at issues from unbiased perspective. We look at issues from the angle of how our party looks at issues. We don’t argue the merits/demerits based on the substance of news. We argue based on how our party gets affected by the same. This is the new era of discussions on social media. Where on the drop of a pin, you are given a badge of honour. China argues that these moves all are meant to protect users, and that they promote a safe and healthy environment. But the censors have often blocked access to websites with the potential to spread anti-government content. As a result, Google, Twitter, Facebook and other social media sites have all been banned. However, local Chinese websites are still able to operate freely, as long as they self-censor and take down offending content. To comply with the new regulations, what is social media marketing which go into effect next month, Chinese Internet sites will likely have to devote more effort to verify the identity of their account holders. It’s not clear to what lengths the government expects the site operators to go in making sure their users aren’t providing false or incorrect identity information. Users found violating the new regulations will be prosecuted by the relevant department. In the past, China has gone as far to arrest Internet users for spreading online rumors or false information.

China demands use of real names in social media accounts

To eliminate fake social media accounts that impersonate public figures, the Chinese government has issued new rules that go much further and outlaw anonymity in blogs, social networks, discussion forums and IM services. The move, announced Wednesday, is the latest in a recent string of Chinese government actions that have increased online censorship in the country. To justify the new rules, the government said that fake accounts have been used to impersonate real groups or well-known people to damage society. In some cases, the fake accounts have been set up to impersonate Chinese government departmentssocial media marketing jobs and mislead the public, or to pretend to be media organizations and release fake news, according to China’s top Internet regulator. “Some have impersonated a person’s identity to infringe on their rights,” the regulator said in an online posting. “Some have been used to impersonate famous people, including foreign heads of state such as ‘Putin’, ‘Obama.’” To ban the fake accounts, China has issued new regulations that require Internet users give their real name when registering on certain sites. These include blogs, Twitter-like services known as weibo, instant messaging tools, forums, and the comment sections to Internet services. The new rules, which don’t apply to email accounts, appear to be retroactive. However, users can still pick their online screen names. But according to the new regulations, the screen names and even profile picture cannot contain any “illegal or bad information.” Otherwise the account will be deleted or denied registration. Unacceptable screen names include anything that the government considers as harmful to the nation, fans ethnic discrimination, spreads rumor or relates to violence, among others. Although the regulations are large in scope, they aren’t much of a surprise. In recent months, the government has been steadily increasing censorship in the country, social media and marketing with the blocking of more foreign Internet sites, and late last year, a ban on wordplay and pun use in the media. Prior to Wednesday’s regulations, China had been working to rein in controversial content on online comment sections. In previous years, it’s also demanded that when users sign up for mobile phone service, or register with Twitter-like sites in the country, that they first provide real ID information.

Social media presence demands focus and actionable goals from CRM analytics

According to Business 2 Community contributor Vickie Pittard, one of the main reasons social media marketing campaigns fail is that organizations lack clear goals and have little strategy for focusing interactions on achieving them. Advanced association management software can ensure that social media communication functions as an integral part of the firm’s larger marketing plan. In order to engage members, organizations need to social media marketing agency know which data is relevant and which is useless noise. It’s often difficult for associations to determine when a re-tweet or a “like” is significant or measurable without social customer relationship management (CRM) software tracking social media users’ behavior. Once social CRM programs have analyzed these trends, marketers can customize their social media content to satisfy both the association’s goals and member preferences and desires. Pittard stressed that actual networks used are just as important to marketing strategies as the content, and the platforms that organizations use should be determined by the most popular sites among target member audiences. At a Forbes forum on social media best practices, panelist Scott Gerber of the Young Entrepreneur Council advised associations not to spread their social media presence too thin or exhaustion will impair marketing efforts’ effectiveness. For example, Forbes reported that Dave Smith, CEO and founder of TekScape, spent too much time researching articles to post on social media accounts instead of engaging his clients. Smith explained that he realized merely posting social media marketing company relevant information was not enough: Interaction was the key to gratification. “You really need to send out content-specific material that customers can particularly relate to in order to create communication,” Smith stated, “Work out where your traffic comes from and capitalize on that.” Social media provides endless customized marketing and member attainment opportunities when organizations have a highly focused plan in place. BI from the most current member management software can provide useful data analysis to informs these strategies.