Creating an Effective Social Media Strategy

The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest of which, Facebook, would be the second most populous country on the planet, after China. Launching a social media campaign, whether organic (interacting with people online, creating and sharing interesting content) or through advertising, without a clear strategy is a common mistake social media marketing for dummies that can lead to poor ROI. Before you start on social, decide what your objectives are. Ask yourself what are you offering to your audience and how does it benefit them? How does social tie into your overall campaign goals? Which network(s) are right for you? Who is your audience and how you are going to target them? And most importantly, how are you going to dedicate the right resources / team members who can implement a suitable strategy? Online, there is more value in less. Every word counts. Your tone and the crucial elements of your brand’s voice, need to be conveyed in a short, friendly, engaging and consistent manner. Each Tweet, status update and image is a reflection of your brand values, which is why special attention has to be paid to how your voice is conveyed online. Determining your readiness for social media is based on a simple question: how much can I invest in this strategy? Who will social media marketing definition implement this? Do we have the skills? Like with anything, you get what you pay for. Creating engaging content is an investment, as is tasking staff or external agencies to manage a social media strategy strategy. It will pay off. It takes time, as the results are cumulative, which means it is worth expecting to play the waiting game when it comes to launching a social media strategy.

How to Choose Social Media Channels for your Business

A lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in all of them. It is good practice to book a name associated with your brand for the group inside popular social media before someone else books it. And – even better – to create social media marketing firm unique content for each social media account. But the problem is that it is almost impossible to be active everywhere as the number of social media grows with time. It is not only about Facebook anymore. Social media networks such as Google+, Youtube, Vimeo, Twitter, Pinterest, Instagram, LinkedIn, etc. are all growing fast. But your company budget and human resources are always limited. The evolution of the media and the Internet in education today is an unquestionable reality. At the university level, the use of Web 2.0 tools has become increasingly visible in the new resources that professors have been incorporating both social media marketing firms into the classroom and into their research, reinforcing the methodological renewal that the implementation of the EHEA has demanded. The aim of this article is to introduce DIPRO 2.0, an educational social network for university professors to develop their training in the area of personal learning environments through collaborative learning and production of knowledge.

Become a Social Media Strategist

Rapid growth in social media technology has resulted in jobs for marketing and public relations specialists who communicate a company's brand or vision through new media channels. Social media strategists develop and implement digital communications plans, public relations initiatives and online marketing campaigns. Much of their success depends upon developing good personal rapport and strong online presence with other users of social networking sites, such as LinkedIn, Twitter and Facebook. Many of these professionals work full-time with long hours being common in the field. Employers typically require an social media marketing books undergraduate degree for entry-level positions in this field. Majoring in related areas such as journalism, communications, marketing and public relations, can help students develop the skills needed to communicate with a mass audience. Some colleges and universities offer bachelor's degree programs in digital communications, which cover topics like digital media writing and communication technology. Coursework in digital graphics, e-commerce, writing for digital media and web authoring may also be helpful. Internships with public relations firms or industry organizations can also allow for professional development and networking, social media in marketing as well as expand on classroom training. The most effective way to demonstrate understanding of social media to future employers is to establish an online presence on social media sites. Top candidates in this field are recognizable and active on several sites and project an image that is professional and polished. Developing this online presence on a site involves several steps including filling out an engaging personal profile, contributing content regularly and staying abreast of current trends to assure that the content posted is relevant.