Importance and Benefits of Social Media in Today’s World

This article was written for Inspirationfeed by Paul Lucas. Paul Lucas is an avid Internet Marketer and also loves to talk about health and spirituality, such as describing the yin yang symbol in detail. Twitter or Facebook… take your pick. How many times in a day do you visit one of these or any of other numerous social networking websites, growing evolving, and dominating our virtual world? You must know at least one (and probably know more than one) person(s) who may be addicted to these websites. It’s actually considered odd not to be addicted to these virtual time black holes. Figures of daily traffic pulled by these sites are enough, for anyone to realize the power and influence that social media commands over inhabitants of our world, both virtual and physical. Social media has evolved from being cyber world geek buzz to a massive platform for businesses, entrepreneurs, professionals and organizations that seek greater recognition and identification using social media for marketing at a very economical price. Social media has its claws deeply dug in the cyber world and failing to acknowledge that, and not take advantage of its influential powers, is a crime unforgivable. In today’s fast paced world where nearly every other person you meet is short on time, the importance and advantage of this feature of social media cannot be denied. The predictability factor is high. How many times have you seen a promotional, even very professionally looking paper, lying in the mail box? When a promotional method becomes predictable for a customer it automatically becomes easy to ignore content associated with it. By presenting something unique and memorable customers will be more likely to give their full attention to the message that is trying to be delivered. Predictable, social media marketing strategies boring, and mundane methods of presentation send a message to potential customers that there is nothing new or different in the promotion no matter how graphically inviting it may look and feel. A predictable method of marketing is not as attention grabbing as an unpredictable one. Shocking or surprising potential customers is an extremely beneficial strategy as it can hold the attention of even your oldest clients in addition to catching the eye of new prospects. As a marketer a message you may want to deliver to your client base may never be received if the delivery method chosen is not stimulating nor attractive to your target market.

The Importance of Merging Online and Offline Social Interactions

I’m the senior social media community manager at Vocus, and am tasked with everything social on behalf of the official Vocus brands. From strategy to engagement, to traffic and leads, social media is an important part of Vocus’ marketing strategy. We share helpful, social media marketing software relevant and trending content to over 200,000 community members online such as webinars with industry leaders, white papers with new research and daily blogs to keep readers in-the-know. Through sharing and engagement, we’re able to get valuable insights from the industry, build relationships with influencers and get closer to our prospects and clients like never before. We also use social media to attract, as well as retain, clients through our speedy, meaningful interactions in the online sphere. I’ve been with the company almost eight years now and love it! It is imperative to merge online and offline interactions with your key how to use social media for marketing audiences because online interactions are just the first step to creating meaningful relationships. Social has opened up a way for brands to get closer to customers and prospects without actually being physically close to them, but it can’t replace one-on-one interaction! Whether that takes place over the phone or in person, closing the gap between relationships forged online can ensure that your efforts aren’t wasted.

Power of Social Media in Today’s Marketplace

Social media with its viral videos, blogs and articles, has more than what could be called a healthy turnover of innovative Ideas that keep customers occupied and continue to grab their attention. It is not strange for women, (men too, of course), to come across attention grabbing blog article on antique jewelry and by the time they reach the end of that article, they have made up their mind to buy it. Conveniently provided in the body social media marketing manager of the article or at the end of it or both there is a link to online jewelry store. Mission accomplished! Five minutes of reading something of their interest and customer is ready to purchase. That’s a one-liner, defining the power of social media in today’s marketplace. From global giants like Microsoft, Apple, Amazon all the way down to little restaurants just around the corner and small locally owned businesses are using social media as platform to identify and reach out to their target audiences. More and more e-marketers who are new marketing with social media to the field, are honing their skills to emerge as expert practitioners of social network marketing. The entire advancement is targeted towards achieving social marketing objectives and achieving and improving that promised return on investment (ROI). In this pursuit, marketers are seen researching the medium and monitoring audiences to establish realistic objectives before formulating the strategy and implementing tools for accomplishing those objectives.