Developing A Strategic Plan To Use Social Media To Enhance Scholarship

Have you ever thought you would like to enhance your presence on social media, but either don’t have enough time or don’t know enough? In this three-week course, we will have three online lectures in which I will present ideas on how to build our image on social media, form an online community of scholars, and track qualitative and quantitative measures of how social media enhances our scholarship. Each week, I will send brief articles marketing through social media on social media as a prompt for free writing-exercises on our goals, identity, and challenges in using social media. We will share our reflections with small accountability groups that will meet online once a week. Participants will also log their daily social media usage on a group forum and share ideas on others’ strategies. By the end of this three week course, participants should have developed a plan for to sustain their regular social media presence, build an online community of scholars, and track how social media enhances their research agenda. Margarita A. Mooney is an Associate Research Scholar in the Department of Sociology at Yale University. She received her B.A. in Psychology from Yale and her M.A. and Ph.D. in Sociology from Princeton University. Her book, Faith Makes Us Live: Surviving and Thriving social media marketing certification in the Haitian Diaspora, was published by the University of California Press in 2009. She has published extensively in academic journals on the topics of migration, ethnicity, religion, and social theory.

Developing an Economic Development Social Media Marketing Plan

While more than half of these organizations have started using social media, for those of you who aren’t on social media, we know that starting a presence can be a bit intimidating. With that in mind, we had a great conversation with Jenny Mizutowicz, manager of marketing and research for Richardson Economic Development Partnership in Texas on why she started a social media marketing plan for the city, what she’s seen in terms social media marketing consultant of benefit and tips for economic developers looking to launch their own campaign. For Mizutowicz, the most important thing she did was create a social media marketing plan for the various social mediums the organization participates on (YouTube, Facebook, Twitter and LinkedIn.) “I received my masters in social media, so knowing how to kick off a campaign was something we learned from the beginning,” Mizutowicz said. “The biggest secret though is just making sure you have a strategic plan in place.” Mizutowicz was kind enough to let us share her 2012 Social Media Marketing Plan with you in case it’s something you’d like to tailor for your own 2013 approach. Mizutowicz’s plan includes an analysis of their current following on social media, the type of content they want to share on each medium and the metrics she uses to benchmark success. The last section is critical. “It (measurement) gives you a benchmark to showcase and help answer common questions from the executive team: ‘Are we really benefiting from having Jenny’s time utilized on social media?’” Mizutowicz said. “For us, it’s worth it as it’s a great monitoring tool and really a good benchmark of how we’re building our brand online.” While Mizutowicz has grown her social media following by 326 percent since 2011, her biggest success in growing social media marketing ideas came from an in-person event the city hosted. During the event, Mizutowicz’s team asked people to like them on the various social mediums to be eligible to win a prize. Based on this, the the Partnership grew followings on LinkedIn by 35 percent, Twitter by 7 percent and Facebook by 12 percent.

Social media marketing strategy – key template areas for consideration

The definition of a social media strategy varies depending on the position of the individual in the organisation you are asking. There are a variety of strategies that can be used. Let’s have look some of them and highlight their impact on your business objectives. Social media has given a platform to the customer where they can express their views about your products and services. This means that you may receive good feedback as well as bad feedback whether you engage with social media or not. It is essential for your business to use a social media marketing strategy template to consider how this feedback can help you social media marketing packages to improve your products and services, and how you can integrate social media into your overall marketing strategy. It can also give you the opportunity to open a customer knowledge base Frequently Asked Questions (FAQ) forum. Here you would be providing customers with a forum where they could contribute to support other customers, making them feel that they are an important player. Customers may be discussing your products and services online, so it is wise to join in that conversation, listen and help turn more people into customers. Every business is unique, but one thing that every business executive is most interested in is social media Return on Investment (ROI) – the impact of social media on sales. Since review sites are increasing constantly and search engines are used to aid purchasing decisions, the sales social media marketing proposal strategy is linked closely with Public Relation (PR) and Search Engine Optimisation. The focus of social media sales strategy is on identifying ‘social media advocates’ that essentially promote your product or service, as well as convincing customers to buy it. The more social media advocates you have for your business the larger your sales force is on social media and the higher the chances of converting social recommendations into sales.