The importance of using social media for recruitment

"Social hiring'' to source candidates is one the emerging recruitment strategy. Now a days, learn social media marketing organizations are using social networks and other platforms to hunt the talents. According to a recent study by JobVite, 73% of recruiters have hired a candidates through Social Media and 93% of hiring managers will review a candidate's social profile before making a hiring decisions. Using social media to hire candidates may not be a bad idea for businesses. 49% increase in the quality of the candidate and 33% of decrease in time-to-hire. Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula importance of social media marketing for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.

The Importance of Social Media

In a society where communication is constantly propelled by the newest and best social networking website, it can seem impossible to find the value in the type of interactions promoted by Facebook and Twitter. Sure, everyone uses Facebook to keep in touch with his or her friends, but should legitimate journalistic sources use Facebook to communicate with a new generation of readers? Can anything meaningful be communicated in the confined space of Twitter’s 140 characters? There was a point when my skepticism kept me from seeing beyond the petty superficiality these sites are prone to promote. At the time of writing this, social media marketing agencies #ThingsLongerThanKimsMarriage was trending worldwide on Twitter, so it’s difficult to argue the site is the perfect defender of all noble causes. I originally joined Twitter to follow the whereabouts of my favorite redhead Conan O’Brien after he left the air on NBC. I was entertained by his pithy statements and decided to fully dive into the Twitter-sphere, following celebrities, tabloid gossip magazines and a few of my friends from home. Most of the time I was searching for mindless entertainment but at the same time I also wanted something a littlesearch and social media marketing more high-minded. I began to follow my local newspapers and TV stations. I started to follow CNN, The Economist and Politico and got breaking news alerts on things happening around the world. I was surprised to find out how much I didn’t know, but I was relieved to have a source that would organize the myriad of important world events in a way that made sense to me. I could sit at a table in the dining hall with nothing but my phone and actually learn something. My personal knowledge gain, however, is trivial in comparison to some of the vast movements that have gained traction on the web and subsequently caused real change in the world.

The Importance of Social Media Marketing Today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new ‘in’ thing and definitely here to stay. In a nutshell, social media marketing applications it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business. Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today’s world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly. The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial marketing using social media advertising. To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.