Your Inbound & Social Media Marketing Partner

Located in the Denver metro area, we help individuals and businesses realize the benefits of inbound and social media marketing. Over the years we have focused much of our efforts on developing inbound and social media marketing strategies for professionals and all sizes of businesses. Many of our clients are in the accounting, financial services, healthcare, insurance, real estate and legal industries throughout the U.S. Some of our clients are in other regulated industries and some are individuals and small businesses of varying types looking for a social media marketing plan and / or someone to implement social media marketing statistics their marketing strategy. Social Media is an ongoing, fluid, real-time marketplace for information, collaboration, referrals, networking and business deals. We help businesses and professionals use inbound and social media marketing to your advantage. But we insist on participating in these marketing arenas in a professional and thoughtful way that reflects well on your brand. Think about this: the longer you wait to jump into inbound and social media marketing, the further behind your competition you fall. “Because Everyone Is Doing It” is rarely a reason for you to do it. Today, that’s just not the case. If you aren’t taking full advantage of inbound and social media marketing, you aren’t marketing at all. Having a Marketing Plan in Maine is crucial for your business to stay focused and organized. So often social media marketing in Maine is confused with what truly is a Maine Strategic Marketing Plan. The truth is that there is a difference. Yes, social media is and should be a top social media marketing companies part of your marketing plan, but that is not where it ends. We know how confusing and frustrating marketing can be. We also know that when you are a business owner that budgets are tight and one of the first areas to suffer is marketing. However, it is the work that you do in marketing your products or services that will get your brand and business known, resulting in more lead generation.

How to Create an Effective Marketing Plan

A marketing plan may not be at the top of every new business owner's to-do list, but it should be. While a business plan helps map the direction for your company, a marketing plan helps your company understand how to get there by detailing important steps on the road to creating customer relationships. "The single most important thing for a small business to include in its marketing plan is a very clear understanding of its customers social media marketing training and its competitors," said Robert Thomas, professor of marketing at the McDonough School of Business at Georgetown University. Though a marketing plan can be formal or informal, at a minimum it describes who your customers are, where they get information, and how you are going to reach them. More specifically, what is the core need that your product or service will meet? Is it to help your customers get through the day more easily? Do their job more efficiently? Be respected and admired by friends? Your offering should be designed to meet customer needs better than the competition. There are numerous potential customers in most markets, social media marketing classes but to succeed faster and better, a small business must study the market to determine the characteristics of its best target customers. The target customer should be described in detail. In doing so, a business also develops a clearer picture of the expected sales revenues and financials.

Social media marketing

Social media has become an essential part of businesses' marketing plans. Businesses that have yet to realize the opportunities that Facebook, Twitter, Google+, LinkedIn and other networks provide them are missing out. Even though the concept of social media marketing may overwhelm certain small business owners, the process does not need to be a challenge, as more services and companies are popping up more and more frequently. Brett Farmiloe, social media marketing news founder of Internet marketing company Markitors, advised companies that are just getting started in social media to get to know their customers. "Figure out where your customers are spending their time and set up shop on those platforms," Farmiloe told Business News Daily. "Develop a content strategy that can be executed internally, [and then] execute your strategy by posting branded content on your selected platforms. While all three steps are key, the biggest one is really determining if your customers are on these platforms." Though email marketing may not be as new of a concept as social media marketing, it is an effective and popular choice for many small business owners. Companies can implement email-marketing techniques in a number of ways, including newsletters, promotional campaigns and transactional emails. Companies such as MailChimp and Constant Contact make it easy for companies to manage their email campaigns. Farmiloe noted that companies can set their email marketing efforts apart by segmenting their market. "Not all subscribers want to receive the same blast," Farmiloe said. "Smart email marketers take the time to segment subscribers at the outset, social media marketing network and then continue to segment based on subscriber activity. Through segmentation, companies reduce the amount of unsubscribes, increase open rates, and most importantly, increase the amount of actions taken from an email send."