Why Social Media Is Far More Important Than You Think

It is relevant to you because you own a brand. It doesn’t matter if you are a part-time blogger, a small business, or a huge corporation – you have a brand. And if you have any interest in furthering your brand, you cannot ignore social media. And social media doesn’t want to ignore you. Over half of social networkers follow a brand. Moreover, 56% of consumers say that they are more likely to recommend a brand as a fan[4]. That’s right – half of your customers are just waiting for you to reach out to them, and they are primed to promote your brand for you. You may be shrugging your shoulders at social media marketing university this point. You probably already use social media. But I’m willing to bet that you don’t value the power of social media as much as you should. When it comes to the internet, a social media consumer is the best type of consumer. There is ample evidence to effectively argue that social media users are far more active and influential than the average internet user. Gigya recently published data gleaned from their onsite social media log in platform[1]. Analysis of the data provides some pretty fascinating insights. They found that on websites with social log in functionality, logged-in users spend 50% more time on site, and view twice as many pages, than those who do not log in. The data strongly suggests that statistically speaking, people always want to be social, regardless of where they are on the web. Social media users spend the most, and are more influential on their peers, than the average internet user. They are exactly the kind of people you want to attract to your brand. Unlike the brick and mortar world where you need to have millions of dollars to run traditional ad campaigns, all companies start off on pretty what is social media marketing equal footing when it comes to social media marketing. The people who thrive and go viral in cyberspace are the people with the most clever, attention grabbing tactics and the most useful, link worthy content. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

Using Social Media for Personal Use

Social media’s big draw is that it is a quick and easy way to connect with friends and loved ones. You can share exciting news about your life through statuses, pictures and videos. Or you can share details about your day, basically you can share anything you want about your life. For family living miles away, it gives them a chance to feel like they are a part of your life without a plane ticket or long-distance phone calls. Probably social media marketing jobs the best social media platform for this purpose is Facebook. This particular site combines statuses, photos, video and more, being the optimal site for sharing your life with others. For those looking to get to know people — maybe you have moved to a new town — Twitter offers more of an opportunity to network and get to know people. There are Twitter meet-ups all over and there are most likely a few in your town. This is a great way to meet people in a casual environment. Twitter also utilizes hashtags, so you can see what other people are talking about. Look up the hashtag for your city, and you will be connected with people talking about it or sharing information about the place you reside. When it comes to your business, it is important to be on as many social media sites as possible. These sites social media and marketing offer many different options to share information and have different users on each one. As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.

The True Value of Social Media

This is the true value of social media for your online presence. In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interacting more person to person, even if it’s just one person in your company who is chosen to be the active “face” in that realm. If you update a blog regularly, you can auto update both Facebook and Twitter from your blog posts, so it doen’t have to take a bunch of time. Don Crowther, social media guru, says a highly effective social media strategy can take just 20 minutes a day. NOTE: And you cannot, must not sell directly or blatantly social media marketing agency spam your follows, or they will unfollow you quickly. Getting started and doing it right does take some work, especially to standardize your brand across the big 3 social media sites – your face or brand needs to be consistent on Twitter, Facebook and Youtube and each site requires a bit of customization to achieve this. Also, Facebook especially can do all sorts of cool tricks with a custom landing page for non-fans with your email opt-in form embedded. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to social media marketing company customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right). The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.