The Importance of Social Media in Healthcare

As digital becomes more and more integrated into our healthcare, hospitals are beginning to recognize social media’s potential to improve patient experience. Below we are going to take a deeper dive into why we believe a fully integrated and effective social media program is an important channel to have. According to Demi & Cooper Advertising and DC Interactive Group, 41 percent of patients say social media affects hospital choice – yet only 26 percent of hospitals in the U.S. participate in social media. What this means is that we should consider the value that patients place on social media and be moresocial media marketing for dummies active in this space. Hospitals in the 26 percent, such as the Mayo Clinic, are demonstrating how social media is working for them. The Mayo Clinic has the most popular medical provider channel on YouTube and more than 450,000 followers on Twitter. They also have an active Facebook page with over 300,000 connections. A pioneer in blogging, Mayo also has a News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell stories about their Mayo Clinic experience. This is clear proof that if done right, social media can have a huge impact on your business. Social media is about a meaningful dialogue and an exchange of information. When a patient uses social media and the hospital remains silent in response, it does not create a positive experience. It only screams, “We don’t know who you are and don’t care.” Let’s look at an example: If I were to go to the hospital today, I could check-in on foursquare. An effective engagement strategy should elicit some sort social media marketing definition of response from the healthcare provider – possibly a “thank you for visiting” message and a quick survey. This would not only make the patient feel as if they are valued, but also provide information to the hospital on how to make patients’ experiences better. If there is absolute silence after checking in, the visitor does not leave with a good impression, and the hospital misses a great opportunity to learn more about who they are serving.

Importance of social media in today's scenerio

Social media is one such element upon which the eyes of every individual, whether it is a colourful teenager or a colourless adult, remains concentrated. Most probably it is like hunting elephants to get out of a bore but at times, it is very crucial. Today's life without social media is like enjoying a cold weather without a hot delicious brownie. Every individual of this generation is seen engaged in Facebook, Whatsapp, Twitter, Hike, Viber, social media marketing firm Tango and many more social sites. Mr. Narendra Modi the Prime Minister of India and popular leader among all Indians stated in his speech which he delivered at America that the youth of this age could change the entire world with a computer mouse in one's hand. Yes, it's true because we get every news on these sites which we may or may not get on other media. Today, social media has attracted almost every social animal. While marketers have been trying to decode the Millennial generation for years, Gen Z has been overlooked. Millennials are aging and it is time to shift the focus onto influencing the nation’s teenagers. According to the Boston Globe, Gen Z has tremendous purchasing power and consists of those who are currently under 20 years of age. At 82 million, this generation is roughly the same size as the Millennial generation and has about $44 billion to spend. Gen Z’s are radically different from previous generations because they were born into an age of technology and only know a life social media marketing firms with the internet. While Millennials share their lives on social media, Gen Z’s live and breathe through social media, often saying “if you didn’t post it, it didn’t happen.” They are constantly connected to the digital world, digesting content every minute of the day and aware of every move that their friends make. With multiple mobile devices, Gen Z’s have mastered the art of multi-tasking, as they can be having a conversation with a parent while texting a friend and snapchatting in between.

The Importance of Social Media for brands in the PR World Today

The power of social media is undeniable in today’s world. Facebook, Twitter and YouTube are the main protagonists that have transformed the way our entire society functions, it has revolutionised the ways we interact with our colleagues, friends and family. As communication between a brand and its publics is essential, it’s no wonder in recent year’s top brands PR and marketing strategies have adapted to this sociological change. Social media ensures that a brands message keeps moving, creating brand exposure and grabs the attention of key influencers in its sphere. It’s a snowball effect social media marketing books in the form of re-tweets and likes, essentially the bigger the snowman, the more exposure for your brand. Yes, the implementation of SEO and PPC campaigns play a large role on generating sales but they do not create what is important to the success of any brand. That’s communicating with the public! Creating a steady flow of information across the relevant channels and making your brand listened to across the correct communication channels, is the difference in generating millions of sales instead of thousands. Public Relations is branded as building relationships and managing reputations by communicating and maintaining good will between an organisation and its publics. In the past PR has traditionally consisted of a largely one-way flow of information in the form of press releases. It was seen almost as a black art, distinct social media in marketing and separate from marketing and advertising. The impact of social media has changed the way brands communicate and how brands want to be seen and heard over communication channels. Therefore It’s no surprise PR practitioners are utilising Social Media as an integral part their PR campaigns.