Social Media Marketing Plan needed for Australian Not-For-Profit

The Australia Alopecia Areata Foundation needs an experienced marketing professional to help us create a Social Media Marketing Plan to help us grow our brand, expand our reach and increase our ability to provide life changing support services for people with learn social media marketing Alopecia Areata and their families. The Australia Alopecia Areata Foundation was established in 2010 and operates to the following mission: To provide funds into research toward acceptable treatment or cure, raise awareness of the condition and provide direct support to people with alopecia and their families. Through our years in development AAAF has expanded its communication channels. However, these communication channels need to be enhanced and AAAF wish to engage professional services to put together a social media marketing plan. This plan needs to include the best social medium forums for AAAF to engage, how to engage, what resources are needed for these suggestions. This should also include information about target demographics, where we should focus our efforts, and what types of content will be most successful. We want a plan to help us guide what, when and where to post and what strategies would work best for our brand. In today’s marketplace if you’re not using social media to tell your story you’re missing out on a huge opportunity. Social media networks allow you to directly interact with the individuals who are looking importance of social media marketing for your expertise. These networks also provide a wealth of knowledge about your potential customers not only letting you tell your story, but giving you the opportunity to hear theirs. Don’t know how or where to start? Let us help you craft your social media strategy so you can stand out in the crowd.

How to Handle Social Media Criticism

Until not very long ago, the only way to complain to a company was to write a letter, make a phone call, or send an email. This took some effort and quite a lot of time, and you couldn't be sure that you'd get a response, so you'd likely give up after your first attempt. Nowadays, no organization can hide from its critics. Even if a business has no deliberate social media presence, its customers, former employees, or the press will social media marketing agencies probably be talking about it freely – and sometimes negatively. A report from the U.K.'s Institute of Customer Services (ICS) found that 25 percent of the social media users that it surveyed had made a complaint by a public channel over a three-month period in early 2015. And 12 percent of customers had resorted to social media after other methods of complaining had failed – a sharp increase on 3 percent in 2014. But there's no one out there policing how your company name is used or abused, so it's down to you to find out what's going on! And if you're not seen to be engaging with social media users, and you don't respond appropriately to complaints or rumours, the situation will likely escalate – as U.S. health services company Harvard Pilgrim and technology giant Dell™ learned to their cost. Thankfully, the situation isn't all doom and gloom. In fact, you have great opportunities here, too. Imagine harnessing the power of the same crowd that's voicing search and social media marketing negative views about your organization, to work in your favor! The same ICS study showed that 64 percent of the people who'd made their complaints socially had had a positive experience as a result. A U.S. study by RightNow (now part of Oracle®) showed that people who'd left negative online reviews about their purchases were likely to revise or remove those reviews if the company dealt well with their complaints. In fact, 22 percent posted a positive comment. And case studies show the hugely positive outcomes of responding to an individual customer's concerns honestly, creatively and with a human touch. An off-the-cuff response won't generate this kind of warmth, however. You'll need a robust plan for handling social media complaints, as part of your social media strategy Add to My Personal Learning Plan.

Social Marketing Strategies

Looking to build buzz around your brand? SEO Inc. can create a social media marketing strategy that’s tailor-made to attract customers, gain fans, and get “Likes” for your business. We’ll implement proven practices to create engaging social media content that users will want to see, share, and spread. SEO Inc does more than cripple the compeition with SEO, we are also a social media agnecy, and with a powerful social media marketing plan, social media marketing applications we will drive your online brand pressence into gear, grow your business. From social media networks like Twitter, Facebook, Pinterest, and Instagram, to online communities such as blogs and forums, our services will build your client base and draw attention to your brand. A complete social media campaign needs to have the ability to track all likes, shares, and social media ads. Our social media analytics will be connected with our 20+ years of SEO knowledge. Using this SEO knowledge, and the knowledge of what users do on your social media can be extremely beneficial to encorporate a complete Earned Media and Social Media campaign. When you step into the world of social media, you’ll get people talking about and sharing your products, announcements, and content. Knowing your social media analytics marketing using social media is key to a successful social media campaign. SEO Inc., will track your analytics, assess your social media campaign and address what the users want. A business in todays' age must know how to use social media for a business, or else you could be giving up influential brand recognition to a compeitior.