Strategies to Grow Your Business and Build Your Brand

Social media has created a momentous shift in how we communicate with one other. It has become the great digital equalizer; small and large companies alike can build their brands, expand their businesses and connect with their clients online via social media outlets. To understand social media, one must understand how communication has changed. Traditional marketing involved identifying a target market, social media marketing strategy template crafting a compelling message and “pushing” it out via channels that would reach a specific audience. Typical strategies included advertising, commercials, brochures, direct mail, billboards, flyers and even websites. Social media has changed this dynamic. Now consumers have a public voice. Did you have a bad experience at a restaurant? Complain about it on Yelp. Do you love a certain athletic brand? Share your passion on Facebook or Instagram. Clients, colleagues and employees can become your biggest advocates or your greatest critics. Another dynamic occurring today is the overload of marketing messaging online and the need for compelling, relevant content. Consumers are inundated with an excess of unsolicited marketing messages, and commercial real estate professionals are no exception. When asked if they get too many emails, most say “yes.” Consumers now have the power to just say “no” through action: they can unsubscribe from e-blasts, skip TV commercials using TiVo or a DVR, or avoid radio commercials by subscribing to satellite radio. Brands now must figure out how to “pull” clients and consumers to relevant content. Users who are interested in a company or a brand can social media marketing resume subscribe to its e-blasts, read its blog, “friend” it on Facebook, follow it on Twitter and so forth. The brand’s content thus is “pulling” fans toward it rather than “pushing” marketing messages to them. The challenge for companies is to produce relevant, interesting content that their clients find useful, not more marketing messages.

How Does Social Media Benefit A Comprehensive Marketing Plan?

For a long time, social media marketing was something that every business wanted to get in on. Every expert in the business said you needed to be on Facebook, Twitter, Instagram, Pinterest, etc. etc. Are they wrong? Not at all. We just want to make sure you manage your expectations. Like any other marketing channel, social media is a tool. It’s not a magical solution for all your marketing problems. A savvy businessperson needs to understand social media marketing campaigns what social media can do for them, as well as measure its results. A brand champion is a customer (or potential customer) that is genuinely in love with your or brand. Finding and nurturing brand champions has always been difficult, but with social media, it has become much easier to identify and interact with these elusive individuals. Find them, encourage them, and give them exclusive access to reward their loyalty, and they’ll be more likely to influence their friends towards your product. We actually wrote all about brand champions a while back, but if you were really a brand champion of ours, you would know that already! Take a look here.Does your site need more traffic? Of course it does. Social media can become a significant source of visitors to your website as long as you post the right content. Any blog articles, social media marketing service videos, or news events you upload to your website can (and should) be shared on social media to increase its reach. Social media marketing can be an effective “bridge” to connect people to your website. Most importantly, you need to analyze the results. Find out which posts and tweets performed the best and use that to improve yourself.

Targeted Social Media Storytelling

Social Media Marketing is about connecting with your target audience without interrupting their conversations and showing a brand’s human side – people buy from people, after all. And where is a better place to be human than the social media universe? Engine Room uses social media marketing conference targeted social media to really accelerate business growth, especially for a small to medium size business, but it needs the right approach. Without a roadmap, an intelligent strategy and an accurate ROI analysis, it is all too easy to wander through the social landscape without making a meaningful contribution. You need to create, measure and analyse continually to be able to consistently create killer content that drives traffic to your brand. We help brands listen, effective social media marketingunderstand and positively engage in the world of social media, and ultimately turn conversations into conversions with happy, loyal customers. It is called Social Media for a reason – to be social.