Facebook Search Update Demands Privacy Boost

Facebook is encouraging users to double check their privacy settings after the site announced it will soon be possible to search through 2 trillion old posts. Now, users will be able to search for and view anything written on a public page, enabling them to sift through posts from people they're not friends with. The biggest concern is that because so many people have been on Facebook for so long, many won't remember writings the posts that los angeles social media marketing are again appearing online, the Guardian reported Monday. That discomfort will send many to their personal settings to edit how much of what they say is public. “When you search, you'll now see the most recent, relevant public posts along with posts from your friends,” Tom Stocky, Facebook's VP of research, wrote in a blog post. “Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you. Likewise, you control who can see your posts o Facebook and it's easy to change the audience of your past posts at any time.” The change, social media marketing university review motivated by a desire to compete with Twitter when it comes to discussing real-time events, coincides with a judge's decision to dismiss a privacy-related suit. The $15 billion lawsuit accused the company of secretly tracking users after they log off the site, though a California judge determined the plaintiffs failed to show how they were harmed.

New Media Demands New Leadership

I don’t go to the South by Southwest conference for the sessions as much as for the people. The most interesting conversations usually happen outside of the conference rooms. One discussion that stuck with me this week occurred after a presentation by MIT’s Andrew McAfee entitled “What Does Corporate America Think of 2.0?” While I was waiting in line to introduce myself to Mr. McAfee, I eavesdropped on a conversation he was having with the young facebook social media marketing woman in front of me. She gave her age as 28 and said she had recently been hired to coordinate social media at a real estate company where her bosses were mostly in their 50s. She was clearly demoralized and frustrated. The young woman had been brought on board to get the realty company up to speed in the new Web technologies. She understood that conversational marketing requires a culture change, but her management wasn’t interested. Her bosses, she explained, saw social technology as simply another way to distribute the same information. For example, she had been ordered to post press releases as blog entries and to use Twitter strictly for promotional messages. She had been told to get the company on Facebook but not to interact with anyone on its fan page.Her communications with the disadvantages of social media marketing outside world were to be limited to platitudes approved by management. I felt bad for this young lady and also for her bosses, who will no doubt lose her in short order. I suspect they hired a social media director in the belief that she could create new channels for them, but they didn’t understand the behavioral change that was required on their part.

Gen Y Demands Greater Work Flexibility, Says Cisco Study

First-time young professionals and recent college students are getting increasingly more demanding about their workplace flexibility when it comes to their choice of computing devices, work hours, and access to social media networks during the workday. These results are part of the 2011 Cisco Connected World Technology Report, the second of three parts which was released today. Cisco and InsightExpress surveyed 200 college students and young professionals in 14 countries. A third of the college students and others under 30 said that they would prioritize social media freedom, device flexibility, and work mobility hotel social media marketing over salary in accepting a job offer. Of course, this could be idealism speaking and we'll see what they say when many will have trouble finding any job in this down economy. A sizable minority (40%) said they would take a lower-paying job that offered more in the way of device flexibility and social media access during work hours. And 56% said that if their job blocked access to social sites, they would not accept the offer or else join the company and look for ways to circumvent this policy. Food for thought for IT managers, certainly. Nearly two-thirds of job seekers plan on asking about social media usage policies during their interviews. So what are the rest going to do, fake their way through it? Sheila Jordan, VP Communication and Collaboration IT, Cisco says, "These findings among college students and young employees indicate the freedom to access social media and use devices is increasingly important to the next generation of the world's workforce - in some cases, atlanta social media marketing more important than salary." Almost a third of all surveyed across the globe said the absence of remote access would influence their job decisions, such as leaving companies sooner rather than later, slacking off, or declining job offers outright. Matching this attitude, almost a third feel that it is their right to work remotely and to make this decision after they are employed. Not surprisingly, 70% feel that they don't need to be in their office regularly, and could get more done remotely. This is more than double the figures from last year.