Here’s a Social Media Strategy That Works

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog. But as I noted in that second-month update, it could be doing even better. My friend Mike, social media marketing plan template who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential. You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic. Shareaholic collected data from over 200,000 websites over the course of four months and found that Facebook alone accounted for up to 17.41% of overall traffic. While those other percentages might seem relatively small, remember that this study looked at a wide variety social media marketing world of sites. Given that the rest of the networks are less popular and more niche-specific, the results aren’t very surprising. For certain sites in the network of sites analyzed, the other networks would have made up a larger proportion of overall visits. Don’t forget that this is quality traffic. While some types of social traffic have a reputation for being hard to convert, overall, social media traffic is very engaged.

Develop a Social Media Posting Calendar

One of the most common reasons that many brands fail to succeed with social media is that their strategy is hit-or-miss. You cannot succeed with social media marketing if you only post when you have a spare moment. An effective social media marketing campaign requires that you plan ahead and make it a priority. The number of times that you should post will depend upon the platform you have chosen to use. It is important to recognize that even posting once a day may not be enough to gain exposure. This is particularly true on popular platforms, such as Twitter and Facebook. If you only post once daily, the reality social media marketing tips is that most people will not see your post as a result of timing and newer posts pushing your post to the bottom. One of the most important things you can do to quickly grow your social media presence is to post interesting, valuable, shareable content. The type of content that will perform best will also vary based on the platform you are using. For instance, visual content tends to perform better on Pinterest, Facebook, Instagram, and Google+. While image-based content can drive engagement, it is also important to maintain a balance. Your ultimate goal is to convert followers and fans into customers. Avoid having the bulk of your content comprised of information about your company and products. Sharing and retweeting content shared by others can be a great way to offer a social media marketing tools diverse mix of content that will keep users engaged and sharing. Keep in mind that while there are many things you can do to fast track your social media marketing strategy, do not expect overnight results. It takes time. Following these steps can help you to launch a successful social media marketing campaign and begin growing your followers.

Add Your Social Links Everywhere

One of the most common mistakes I see in social media is the lack of linking across all social media networks and online channels. Quite simply, if you don’t tell people where to find you, they won’t. First and foremost, you should always display links to your social media profiles on your website. These links should be visible on all pages and posts across your website. Don’t display icons for social networks that you’re not currently marketing social media using. As well as providing links on your website, add links to your social profile descriptions, email campaigns, email signature and even your business cards. Also consider a profile aggregator, like About.Me, for users to find all your social links in one central location. Be sure to delete any old accounts that you’re not currently maintaining. Content is king in social media, especially original content. Content marketing is a crucial step in establishing benefits of social media marketing your brand as a leader in your industry. By sharing great quality and informative content on a regular basis, you will gain followers who want to hear what you have to say. Try sharing your content across all your networks, and resharing them again, just in case your followers missed it. For example, you may want to share links to your content on Twitter twice in the same day, ensuring followers from different timezones see your tweet. Check out Buffer to schedule your content distribution.