Wednesday 9 December 2015

Development plan of social media marketing to increase purchases

Social media marketing has gained to popularity in the last few decades. A huge number of companies has engaged in social media channels and utilized them for different marketing purposes. Viope Solutions Ltd, therefore, has also participated in social media channels. However, their social media channels have not been utilized relatively effectively. Thus, the aim of this thesis is to identify a development plan for company in social media utilization as a marketing channel to help company increase their purchases. In theoretical part, social media definition and its classification will be explained. The discrepancy small business social media marketing between traditional and social media marketing is compared to point out the essential benefits of the latter. Some promotional methods which can foster the growth of purchases and engaged in social media are also listed. Two methods of research was were utilized ie. quantitative research with questionnaire and benchmarking method with observation analysis. Targeting to game development students in Kajaani UAS, the survey is generated with the purpose of understanding respondent’s attitude and behaviour toward social media marketing. To supplement the result of questionnaire, two companies involved in game and e-learning industries were selected to observe their social media sites and analyse the company’s interaction with followers, content of posts as well as the display of social media on their social media marketing plan sample own websites. Based on the analysis, it is suggested that company should focus on developing certain channels which customers are commonly using. On the other hand, the company website should be modified so that the display of social media will be easily eye-catching, bringing their current customers to engage in those channels, leading to potential customers’ purchasing intention due to users’ reviews on social media sites.

Marketing Plan Tactics For Independent Musicians

I create Marketing Plans for artists at Cyber PR® and really enjoy working with my many clients. I’ve noticed a huge problem though. Artists call the Cyber PR® offices all the time looking for us to promote their new album, totally fine of course, but the problem lies in that many of these artists call us when their albums are coming out the next week!! It completely baffles me that an artist or band will work so hard on an album, marketing on social media spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, to only rush the release with no plan in place! Not planning enough lead time for a press campaign isn’t the only issue, but many people we talk to try to release their album when some of the basic music promotion elements aren’t even in place, for example a website where you can sell the music! Figure out how you’re going to digitally distribute the album, and a physical CD only release or selling the CD and mp3’s strictly on your website is not the way to go. You need to make your music available everywhere digital music can be streamed and bought, such as on iTunes and Spotify, and the best way to do that is work with a digital distribution company like CD Baby or Tunecore. With that said, I talk to people all the time who then take this one step too far and sign up with multiple distribution companies because they think they are covering all their bases social media marketing campaign this way. Which they are not. All that does is put multiple copies of the same album on iTunes and the like, which looks silly and can cause unnecessary confusion. And if you plan on working with a PR company to promote the release don’t set the release date until AFTER you have talked with them first.

How To Create A Content Marketing Strategy That Stands Out From The Crowd

Content marketing is white hot and doesn’t show signs of cooling any time soon. Regardless of whether your business is consumer-oriented (B2C), business-oriented (B2B), professional-oriented (solopreneur), charity-oriented (not-for-profit) or part of the government, you need content to attract prospects and persuade them to buy from your firm. IDC Research estimates that content created and shared will reach just under social media marketing degree four zettabytes (that’s four trillion gigabytes) by the end of 2013 and will double to eight zettabytes by 2015! To ensure your content marketing breaks through this ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. For brand marketers, Social Media Marketing is the “art” of marketing to and through your happy customers. With the worldwide adoption of social media, the way our society buys anything and everything has changed. From retail to B2B to healthcare to hospitality to services, social media plays an enormous role in buying decisions and is growing larger every day. Unfortunately, many companies have entered into the landscape with a limited understanding, no clear strategy and misguided expectations. At Drive Action, we start with the basics and help our clients understand what social media really is and why they should do it. Then we develop a strategy for social media to support the rest of their marketing portfolio. We create / enhance their social destinations and begin executing the plan. Although this is a very qualitative marketing effort, social media marketing los angeles we place great value on capturing data, developing easy to understand reports and define success metrics and goals. Depending on the level of expertise within our client, Drive Action can either play a strategic role or a tactical one. Either way, the objective is to build our community of brand advocates and empower our happy customers to tell our story.

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