Best Social Media Management Tools: Spring 2015 report

The updated Grid? report for social media management tools, published today by business software review site G2 Crowd, ranks 14 products to help purchasers in their selections. The Spring 2015 report is based on data from more than 600 reviews written by business professionals. The Grid?, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products. Social media management software is designed for marketing departments and organizations to publish to social media platforms. Users can post marketing by social media to many social media platforms at once, respond to customer inquiries quickly, and work in teams without creating any duplication of efforts. Social media management platforms have grown in recent years from purely offering publishing features to including social media monitoring and analytics integrations bundled into their products, though there are many standalone social media monitoring products on the market. To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. Sprout Social, Hootsuite and TweetDeck were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. AgoraPulse, Sendible, Viralheat, Buffer and GroSocial were named High Performers. Sprout Social earned the social media marketing highest overall customer satisfaction score. Across all social media management platforms, reviewers reported the product they use meets their requirements at an average rate of 83%, and on average reviewers said they were 85% likely to recommend the product they use. Products appearing on the Grid? for Social Media Management for the first time are Viralheat, Shoutlet and Sprinklr. In addition, Buddy Media and Google Wildfire both discontinued their services since the Spring 2014 Grid? report and have thus been removed from the Grid?.

Social Media in Policing for Success

Social media tools offer police departments a way to listen to their citizens and hear what is being said about the department, crime, the quality of life, and events. They also offer the department the ability to shape the conversation. With a well-planned strategy for using social media tools, departments can actually increase control of their reputation. Law enforcement agencies are gradually coming to use social media tools, social media marketing strategy but some still find it strange. Social media refers to the Internet-based tools that people use to interact with each other. Making sense of all the available Internet tools and methods can seem daunting, but with a little knowledge, a strategy, a department policy, and some determination, law enforcement agencies stand to gain significant benefits by putting their departments into the world of Web 2.0. In London, England, during the G20 protests in April 2009, journalists used Twitter to report what was happening among the crowd. The British police learned from this experience. Later that year at an English Defence League protest in Birmingham, the police used Twitter to talk to protesters and point them to the department’s Web site and YouTube sites. Those sites featured officers telling social media marketing plan the protesters the tactics the police would be using and also informing the protesters where they could peacefully protest. Plan which tools (Twitter, Facebook, WordPress, MySpace, YouTube, blogs, message boards, podcasts, Ning, Blip.tv, and so on) to use and how to use them. Each tool has its own attributes, advantages, and disadvantages, so use more than one. Determine who will be responsible for managing these tools and how many hours to allot for the work. It is essential to plan how to use the tools to enhance the department’s message and how the tools will relate to each other. Establish measurements and benchmarks to measure achievement. Develop a timeline for rolling out the new media and have a plan for training all officers on the new media.

The Top Social Media Tools for Working Smarter, Not Harder

Many businesses are struggling with social media, because it takes up so much time. This is understandable considering that most businesses not only have their digital marketing to manage, but also have to keep up with all other aspects of their business. We need to stop wasting time on social media and use tools that can help us get it done more quickly. In today’s world, we can rely on a slew of social-media marketing tools and analytics to help us social media marketing companies save time and money without having to sacrifice the work. Here is a list of tools that will ease your social-media workload and allow you to focus on your operating your business. Every business should have a social-media policy. Social-media policies are designed to keep companies and employees safe from legal and regulatory actions, employment termination, and reputation-management issues. We hear about employees being let go all social media marketing services the time over things posted to social media that violate a company’s policy. SecureMySocial, a new offering created by cybersecurity veteran, Joseph Steinberg, alerts people in real time if they make social-media posts that may break the law, violate internal-policy guidelines, deface their employer’s brand, or might otherwise harm either the person making the post or their employer. Within seconds of a problematic post being made from anywhere, SecureMySocial can notify the poster with information as to why the post may be problematic and instructions on how to remove the post, or it can even automatically and instantly delete the post if so authorized. This is a potential lifesaver.