Big Trends That Will Change Your Social Media Marketing Strategy

Jayson DeMers wrote an article in Forbes about what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes. Just as Instagram made it so pictures went up on a social platform moments after they were taken, platforms like Periscope allow social media and marketing you to live broadcast video. No more will you need to video something and then upload it later. “Periscope users collectively watch 40 years of live video each and every day,” writes DeMers. “Instagram and Snapchat also support on-the-go, in-the-moment updates as opposed to late-game retrospectives, and could collectively herald in a new era of immediacy in social media.” What could this mean for you? If you schedule your Twitter posts to go out, that could be a thing of the past. Your followers come to appreciate your consistency and value your content, and this creates a trusting relationship. They begin to look at social media marketing agency you as an “expert,” and that has some pretty great rewards. It’s the hinge on which all business transactions take place. The problem with creating content all the time, however, is that it’s incredibly time consuming. Additionally, even if you had the time, you may not have the inspiration, or ideas, to create content multiple times per day on multiple channels.

How To Build An Effective Social Marketing Strategy

In the 20th century, nearly every marketing problem had one solution—the 30 second TV ad. If you had a product to sell, you could reach everybody you needed to with a powerful, highly polished message in a very short period of time. Yet marketing in the digital age is different. Building awareness is no longer sufficient. In fact, it may even benefit your competitors more than it does your brand because once consumers react to your message, social media marketing company they will be retargeted using digital methods. So the basic function of marketing promotion has changed. It is no longer enough to simply grab attention, you need to be able to hold attention and that’s where social strategy comes in. The age of catchy slogans and massive ad campaigns is over. Brands in the 21st century need to become more like publishers and strategy needs to follow from that. Content strategy has become a popular specialty in marketing lately. The problem is that very few content strategists actually know what they’re talking about. They tend to approach content as if it was just a longer version of an ad and therefore social media marketing plan template double the usual amount of psychobabble about the “consumer mindset.” In truth, a publisher’s first loyalty is not to the consumer, but to the editorial mission. That doesn’t mean you should ignore consumers, trends or anything else that’s going on. What it does mean is that great publications stand for something.

Why Your Business Needs a “Content First” Social Media Marketing Strategy

The very phrase social media marketing has a certain kind of energy. It involves using a range of social media tools and networks to connect, interact and share online. If your business isn't active on social media sites like Twitter, Facebook, Google+ and others, you are losing out on a successful marketing avenue. Social media marketing is no longer a luxury. It has become a necessary part of the marketing strategy for your business. With more than a 100 million users on Twitter, over 850 million active users on Facebook and millions on various other social medial sites, social media is a world in itself; a world make social media marketing world of your target audience, all together in one place. With this in mind, it makes sense to weave a marketing campaign around social media. Match your passion and expertise with what you know about your customers. What are they passionate about? What pain points can you help them solve? Together, these elements of your expertise and your customers’ needs create what Pulizzi calls the sweet spot – the basis for your content marketing. Once you find the sweet spot, go beyond it to narrow your efforts. Go an extra step to determine your content tilt: the thing that makes you not just an expert, but a leading expert in some aspect social media marketing tips of your line of work. “Everyone stops at the sweet spot,” Pulizza explained. “You have to tilt it to find your leading area of expertise, and differentiate.” Once you’ve solidified your sweet spot and content tilt, it’s time to develop a brand content mission to guide the content you create and share. This mission can be brief, but it should outline your target market, what you’ll offer (ex: blog posts, a podcast, three YouTube tutorials per month), and the outcome for the audience – the value they’ll take away from the experience.