How to Choose a Social Media Platform That is Right for You

When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it takes a lot of time and resources to manage social media across all platforms. So it is wise to choose what best works for your business’ needs. The most important step before getting started is to determine what your objective is. Many businesses skip this step and end up spending too much time pushing in too many directions on different platforms without having success on any of them. For some companies, the objective might be to connect with existing social media marketing strategy template customers to build more loyalty. For others, it could be to drive new customers to purchase products on their website. Whatever it may be, write it down, and see it through. Once you have determined your business’ objective, you can begin evaluating which platform will be suitable to help you achieve your goal. The first thing to look at is your spa’s audience. While there is crossover of users between all social media platforms, each platform has its own unique audience as well. Here is a brief overview of each platform and how it pertains to your business’ needs. there are benefits from all of these social media platforms. Some are best for promoting treatments and products while others can just be used to gain contacts and interact with other businesses. Whichever ones you decide to utilize, remember the most important thing is to first determine your objective. If you keep your focus steady, Once you decide which social media platforms you would like to use, dedicate the time or hire someone to spend the time to do it right and stay focused on your spa’s goals. Many companies have begun strictly hiring someone to be the social media guru. Their job is to post, follow, and update as frequently as possible on all social media websites. If someone is hired for this position, the spa benefits because it becomes easy to update social media marketing resume many social media websites every day, rather than just having to choose a couple due to time restraints. Try your best to keep up with your social media websites as they can be helpful to your business. And even better yet – they are free! If your spa uses these free marketing tools well, you will notice the impact they can have and will enjoy the new clients they bring.

Which Social Media Platform is Right for Your Industry?

In one or our past social media blog posts, the article outlines why social media for your business is important along with how to choose the right platform for your business. Most businesses understand the power of online marketing and social media. What many businesses come up against, however, is an overwhelming question of where exactly to start. Social media can feel like a giant because of the plethora of platforms. While weighing all of the social media options, social media marketing campaigns it’s likely that you’ll soon find that there is simply not enough bandwidth, or even need, to utilize every platform. Here’s my tip to you – choose one (maybe two), utilize it, maximize its effectiveness; once you’ve mastered that platform, you might then consider branching into a second or third social platform. Although it’s not yet a major player in social interaction, Google+ is index-able and can be served up in the search engines for a localized search. Why not create and optimize a page that shows your offerings and links to your website? Once your Google+ is created, consider posting once a week or so to make sure you appear as an active industry leader. Add a Google Places to your Google+ account if you have an office location. These listings appear as often social media marketing service as website pages will appear in the Search Results. Use Pinterest to show off your new menu items and Instagram to take photos of your masterpiece dishes or venue décor. You can use these platforms, along with Twitter and Facebook to get your customers excited about events, deals and new menu items.

Social Media Best Practices You Should Know

It’s easy to feel stressed out when it comes to social media. Many small business owners feel pressured to be on every social media channel, regularly posting, and constantly engaged. As a result, post quality falls victim to quantity, and post performance falls flat. To help you see engagement in the form of interaction on your social media posts by friends, customers, and fans—we’ve put together this list of 6 social media best practices social media marketing conference that you should be using every day. Always include an image with your social media posts. Posts with a well-designed piece of creative or an engaging photo are much more likely to grab the attention of your followers. According to Search Engine Journal, studies show engagement skyrockets when an image is included with a post. Social media posts with visuals deliver 180% greater engagement and images make up 93% of the most engaging posts on Facebook. However, not all businesses have the in-house resources to create beautiful graphics or take professional photos. Luckily, there are companies such as Shutterstock and Visual.ly who offer a plethora of stock images and custom-made infographics, respectively. There are also a number of free resources out there that you can explore. Engagement is a two-way street. You want your supporters and brand ambassadors to know that you’re just as invested in them as they are in you. On Twitter, follow your engaged followers and respond to their mentions. On Facebook, like and share posts of followers who frequently like and share your posts. On Instagram, respond to comments and @ tag friends on photos that are relevant effective social media marketing to them. It’s not just about reciprocity—it’s also about building relationships. Monitor hashtags on Facebook, Twitter, and Instagram and participate in relevant conversations. Even if you prefer to not express an opinion, acknowledge the conversation and ask your followers and fans what they think. The takeaway here is treat social media as a way to interact with your community.