How to Create a Winning Social Media Strategy

So you've been posting, tweeting and sharing, and you just feel like you’re not getting places in this noisy digital world? Maybe it’s time to write (or refresh) your social media plan. Having a documented social media strategy will not only make you more efficient, but also significantly improve your results! This boot camp is for you if you would like to use social media strategically to increase the online presence of your personal brand, social media marketing trends department, or organization. It's designed for recent graduates, professionals, service providers, marketers, community managers, executives, business owners and others. We will discuss the importance of a good social media strategy and demonstrate actionable steps you can take to develop a sustainable, social media marketing new yorkmeasurable and scalable social media marketing plan tailored to your own needs and goals. Ultimately, this will help you create more awareness, relationships and leads for your brand and business.

Social Media Strategy

Before the beta launch of Histories, the outreach team developed a social media plan that would reach audiences not walking on the Mall, and to encourage use of the project as a historical resource. First, the team needed to select appropriate platforms for reaching different audiences. Resources from the Pew Research Center, and discussions with social media managers at cultural heritage organizations informed the team’s decisions social media marketing pdf based on the user bases and ease of managing postings to Facebook, Twitter, tumblr, Pinterest, and Instagram. Rather than having a presence on every leading social media platform, which seemed unmanageable, the outreach team decided to limit the outreach efforts to three networks. We wanted to target different demographics through different platforms, and selected Facebook, Twitter, and tumblr. The average user of Facebook is trending older, and through those users we expected to reach history enthusiasts, retirees, and parents or grandparents organizing family outings to Washington, DC. On Twitter, there is a strong network of scholars, cultural heritage institutions, and students who would be interested in the historical content and the project’s development. The smallest of the networks, tumblr, attracts a community of millennials interested in many different historical topics and time periods that offered potential for reaching a younger user base than Twitter and Facebook. Pinterest and Instagram are used heavily by cultural heritage institutions for showcasing items in their own collections, but we found it is difficult to social marketing media share the narrative-driven Explorations on those platforms. Additionally, the interface of Pinterest makes it difficult to preserve original source citations, since the emphasis is with sharing an image and the user’s notes. Instagram is growing quickly as a popular mobile-based social network, but content must be uploaded from a mobile phone and cannot be scheduled in advance. Content team members were already familiar with tumblr, Twitter, and Facebook, allowing us to focus our attention on scheduling content, rather than learning new platforms.

Integrating Social Media with Your Goals

There is much debate about the usefulness of social media, yet each year, millions of new people discover it and dive in. Sarah may be merely curious about how to stay in touch with family on Facebook while Marta may be steadfastly determined to promote a new business on Twitter. Tom may want to contribute his knowledge of carpentry through a blog. Boris may want to connect with other salespeople in New York through LinkedIn. Each has a social media for marketing different need that requires a different social media strategy. As social creatures, the methods we use to communicate have changed enormously over the centuries. In 1792, Claude Chappe demonstrated the first real telecommunications system of the Industrial Revolution by using a series of towers with moveable arms to communicate signals during the French Revolution. In the early nineteenth century, Samuel Morse helped to make the telegraph a reality. By 1861, research was being conducted on the conversion of sound into electricity and then back into sound. Pioneering research by Johann Philip Reis paved the way for the invention of the telephone. The development of the Internet in the 1960s and the invention of the PC modem in the 1970s set the stage for the explosion of information-sharing technology and the rise of social media. Today, social media marketing course we share stories, send information, conference with business partners, and connect with new people using the Internet and social media. But what is social media anyway? Social media is essentially the growing collection of Internet-based services that allows you to create and share content with others. While traditional media like television and newspapers require many resources to create and distribute content, social media shifts the focus to blogs, instant messaging, and community sites that are relatively easy to use and cost significantly less.