There’s no algorithm change for what email shows up at the top of your email inbox.

If you send someone an email, they get it, and they have the choice to read it and engage with it. When people connect with you on social media, even though they’ve opted-in to receive your content (a follow, or like, et al), the platforms control which content gets seen the most. Oh, and social media is effin’ crowded. There’s a new company popping up each day. Signing up for social media accounts. Thinking they’ll follow 2,000 people and some percentage of those people will follow them back and become great customers (spoiler alert: this never, ever, ever works). At least when you get spam emails you can marketing through social media quickly archive them, report them, or unsubscribe and never be bothered again. For a nominal fee, companies you have zero interest in can pay to promote their boring sales tweets or next sales discount on Facebook and keep showing up. Email is the best social media platform because email inboxes are a sacred place for people. I send emails all the time that get tons of replies (because I want people to reply). I also send emails asking people to buy things and they do. Through email I’ve built trust with people by providing them value over time. I could provide the exact same value on Twitter, Facebook, etc (and I have) and have little-to-no success selling something. When was the last time you caught yourself scrolling through your email inbox trying to get to the next email as quickly as possible? And then the next? And then the next? No one treats email social media marketing certification like they treat their social media news feeds and not realizing that is a huge mistake. Take a look at your social media strategy right now. Is it working? Are you creating engaging conversations and sales? Or does it feel like you’re just throwing darts into a black hole? If you haven’t prioritized email marketing, now’s the time to start.

How to Multiply Your Audience on Social Media. Research-backed Ways to Choosing the Right Social Network

With limited time and resources, which social media platform(s) should you use for your business? That’s the million dollar question! Should you go the popular millennial route – YouTube, Instagram or Vine? Or the potential sure thing – Twitter and Facebook. How about trusting Google+ and LinkedIn to drive customers to your business? There are so many great social channels to choose from, but which social media platform is best suited for social media marketing consultant your business? In an ideal world, you would use them all. However, as a small business you don’t have enough time. Based on real data, Quick Sprout created an infographic (attached in pieces below) that explains what social sites you should be leveraging. First, a few tips from Yahoo Small Business about the importance of taking the time up front to evaluate, research and plan, which social networks work best for your business. A great example of finding success by choosing the right social media platform for your audience? Just take a look at Real Men Real Style’s break out infographic, “How a Man’s Suit Should Fit”. Creating this useful, masculine infographic and sharing it on the highly-optimized blog, social media marketing ideasthey made it easy to find and easy to share through Pinterest and for those performing a web search for “How a man’s suit should fit”. This combination created a maximum return that wouldn’t have happened if it were released on Twitter, Tumblr, or another cross-section of platforms.

How To Determine The Best Social Media Platform For Your Business

With the hundreds of social media platforms available to your business, it’s hard to know where to start. Should you learn to be active on a platform you’re most comfortable with? Should you learn the platform your customers seem to like the most? If only there were an easy way to figure out where to start…. While it may never be second nature to you — after all your business is your passion, not social media! — it is possible to narrow your activity to a few choice platforms to maximize your ROI for your time. The key is to focus on your ideal customer and create content optimized for the social platforms that social media marketing packages customer inhabits. The Where Should You Spend Your Time info graphic divides your attention into several different demographics. For starters, if you’re an Internet Business or a Brick & Mortar Business, you likely have different needs than a B2C Business or a B2B Business In much the same way, a company seeking increased SEO will want to use a different platform than a company seeking to create Viral Content, or increase Product Sales or Services Sales. And what about your target market? A company looking to target Children Ages 2-13 or Young Adults Ages 14-19 will no doubt need to be active on a different platform than those looking to influence social media marketing proposal New Adults ages 18-25, Professionals ages 25-50, or Seniors Ages 50+. Why is it so important to identify each of these characteristics? Because each of them will influence whether your best time investment is blogging on your website, Google +, Facebook, Twitter, Pinterest, or Linked In.