Which Social Media Platform is Best for You?

Social-media platforms – websites and applications that allow users to create and share content – have become synonymous with the 21st century, and they’re only getting bigger. According to StatisticBrain, 56 percent of Americans have at least one social-media account. Americans spend on average 6.9 hours per month on social-media sites. It seems like a new social-media site launches every day. To help sort through them all, social media marketing university we’ve put together a guide for the best social-media platforms for you. With 500 million users, Google+ is a fast-growing addition to the social media world. Google+ is designed to make sharing information on the Internet more like real life. Users can create Circles (for example, Close Friends, Family Members, Acquaintances, and Coworkers) to control who can see their posts. Google+ has several distinctive features. In Communities, discuss common interests and activities and plan events. Events allows multiple users to post photos for a single occasion. Google+ even has its own video chat service – Hangouts – which can accommodate as many as nine users on one call. Instagram also provides a social media platform for a more specific task: sharing photos and videos. Designed primarily for use what is social media marketing on mobile devices, Instagram allows users to upload pictures and video clips from their phones, edit them using various “filters,” and share them with their followers. Instagram is great for sharing your personal photos, but it also allows you to see what others are posting, from your best friend to your favorite food blog. With Instagram, you can also share directly to Facebook, Twitter, and other social media sites.

Which Social Media Platform is Best for Your Business? [Inflowgraphic]

So, you’re ready to take the leap into this decade and create a social media account for your business. Good for you! But which platform do you choose? There are so many! The good news is that your business doesn’t need to be on every one. Each social media platform serves different purposes and attracts different demographics of people. The questions in the inflowgraphic below will help you determine a best-fit platform based on your content social media marketing jobs strategy, audience and marketing goals. Keep in mind that the recommended platform is an “ideal” space for your business, not the only one available for you. Almost every platform can serve similar functions as the others, if utilized properly. So, think of this as your starting point. Follow the flow chart below to determine which social media platform mixes well with your marketing formula. Visuals are important content to share on every social media platform; however, some platforms cater more specifically to visual marketing. On the other hand, some platforms work better for sharing and even publishing written content. Few people have six separate social media accounts. It’s just those crazy content marketers who work on social media a quarter of the day. Therefore, there are different demographics of social media and marketing people on each platform and some are broader than others. As the demographics vary from platform to platform, so does the subject matter of content. People choose social media platforms based on what type of information they are seeking. Your content must align with your audience’s desires for them to pay attention.

Which Social Media Platforms Are Best Suited for Your Business?

With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don’t have enough time and money to do so. With your limited resources, which social media platform would you pick? If you think Facebook and YouTube are your best bets because they are most popular, think again. Just because a site is popular doesn’t mean it is a good fit for you business. To help you social media marketing agency decide which social media platform is best suited for your business, I’ve created an infographic that explains what social sites you should be leveraging based on real data. Image-friendly businesses like restaurants, clothes and fashion, food, architecture, technology, designers, etc. Because of the dominance of the 18-29 age group on Instagram, businesses with that target market should also be on the site Remember that Instagram users are all amateur-photographers, so you can’t just snap an image of your newest dessert and expect it to go viral. Put time and energy into your images and you’ll get social media marketing company far better engagement than otherwise. If you’re struggling for content for your Instagram profile, just think about making your business look awesome. Show the fun stuff you’re doing, how exciting and innovative your office is. Also pay close attention to current events and holidays, as Instagram (like Twitter) is closely involved into what’s trending.