A simple model for social media success

I speak with a lot of business owners who are struggling to get going with social media. They are usually very well aware of the potential benefits. They know it can help them reach new audiences and find new clients. They understand that being accessible on social media improves customer service and loyalty and enables them to gather valuable feedback and market intelligence. Perhaps, best of all, compared with traditional advertising, social media marketing course it offers a relatively low cost way to spread the word about what you do. But this stuff doesn’t come with instruction manuals and there are a confusing and seemingly endless array of platforms to choose from -Twitter, Facebook, Linkedin , Youtube , Instagram, Pinterest. Time is precious, distractions are everywhere, how do you make your voice heard in amongst the chattering millions online? The good news is through my experience of working with business clients from a whole range of different sectors, I’ve developed a simple , repeatable, common-sense model that really can help you get more from social media and save time and money in the process. As soon as you’ve created any social media account, you need to take control of the information you are sharing b2b social media marketing and who you are sharing it with. Remember all social media platforms are open by default, so it is your responsibility to ensure that your account and privacy settings are set up how you want them. It should take an hour or two at most and really is time well spent. The other key task of the Prepare stage is to make sure that you fully complete your profile -. Add a quality personal photo or company logo, write a clear and concise description of your business offering, add your website links. Don’t just sign up on half a dozen platforms and leave empty spaces. Remember your brand and your message needs to be consistent and visible to encourage others to connect with you.

Time-Saving Solutions For Social Media Managers

As a social media monitoring software provider, Digimind provides brands with a social media listening solution to monitor and engage on social media and analyse and report on your brands and campaigns. As a result, we know that managing your company’s social media campaigns can be overwhelming if you’re a busy social media or digital marketing manager. Social media monitoring (SMM) is a mammoth task. More often than not, it’s perceived as social media marketing plans an unmanageable mountain of mentions just waiting to be addressed: the modern day marketer’s equivalent to piling-up paperwork. But, with 79% of marketers integrating social media with traditional marketing activities, opting-out of social media is no longer an option. Over 36% of marketers spend 11 hours per week on social media, whilst 62% spend 6 hours per week dedicated to SMM, according to a SMM report by Social Media Examiner. What’s more, small businesses are just as inefficient, with 25% dedicating 6-10 hours per week on social media, as indicated by a social media marketing survey, conducted by Vertical Response. Social media managers have become so obsessed with preserving online presence around-the-clock, social media marketing podcast with endless updating and meticulous monitoring, that they have forgotten to take a step back and put a strategy in place to address exactly where they should be spending it and how time should be allocated. The problem, however, is that marketers (83% of them!) haven’t the foggiest about creating a social media strategy, so that’s where Digimind comes in… It’s time to get over your “socialmediaphobia”. With a social media monitoring software to keep an ear-out for mentions of your brand; all you really need is a well-defined, structured daily strategy in place. After all, creating a winning social media marketing strategy involves working smarter, not harder!

Who is using corporate social media accounts

It’s important to be clear from the start just who in the organisation is responsible for posting and responding to posts on social media. Also what protocols and procedures are in place for responding to a customer enquiry – whether it’s the marketing or customer service team and what the response time should be? Clear guidelines are required, and you may need the help of the legal department to outline processes and checks. When should the two sets of eyes policy be invoked? How strict should the rules be on retweeting? When should a particular query be escalated up the management chain? In addition, well defined rules should be enforced (working with the HR department and IT team) for essentials like password sharing and storage procedures, to keep social media accounts secure. Good content gets good results. There is a myth that social media doesn’t need to be planned and is totally reactive. However, while it is essential to respond to customer enquiries quickly, it is also vital to have the right checks in place to make sure any response meets the company guidelines. It is far better to take the time to check a reply, than for an instant response to end up going viral for the wrong reasons with the possible associated reputational risks. The best approach is to produce a social media strategy and calendar to support and dovetail with the marketing plan. However, remaining flexible may present opportunities to maximise sales by reacting to seasonal change such as a heat wave or a significant event; for example selling sunhats in a heat wave or flags at the birth of a royal baby.