Social Media Dashboard Tools to Manage Your Social Accounts

On top of it, there are multiple social media platforms fighting for your attention at any give time. (I can think of at least ten from the top off my head!) If you’re a blogger or a small business, you cannot imagine hiring dedicated staff for social media management. Even if you can afford it, you may still not want to. Where 40% of small business owners are most likely to outsource TV/radio ads and 35% are likely to do the same with SEO only a measly 5% want to outsource social media marketing and email newsletters. So how on earth are you supposed to manage staying on top of things; interact and engage with your followers while scheduling all those posts on each of these accounts? Before you decide to go on a digital sabbatical, here’s some good news. Enter how to do social media marketing social media dashboards. If you’re an avid social media marketer, you’ve probably heard of a social media dashboard before. These online tools help you combat the time-sucking vortex that social media can sometimes be. Simply put, a social media dashboard makes social media management super-easy. It syncs all your social media accounts in one convenient place. In its truest sense, a dashboard also allows you to see all your social media analytics at one place, thus eliminating the need to manually go into each account and check what happened in the past week. A robust dashboard will let you connect with all major social media platforms out there. At the bareminimum, most good tools will sync Facebook, Twitter, Google + and LinkedIn. Let’s be honest. How many times have you logged in on Facebook to social media marketing trends schedule posts on your business page only to find yourself lost in the sea of posts after 30 minutes? And suddenly, you realise you haven’t retweeted something you were meaning to. You rush to Twitter and the same story repeats. A dashboard will save you ton of time. Because on its own, each social media platform can be a time-suck. With a dashboard, you are keeping things in perspective.

Take Before Starting Your Social Media Monitoring Initiative

This guest post comes to us from Andy Beal, CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online. Andy and I have known each other for many years and in fact, Andy was the first “famous” SEO blogger I had the opportunity to meet in person. He was gracious, helpful and very smart then and continues those traits today. He literally wrote the book on Online Reputation Management social media marketing new york and I appreciate his willingness to share practical insights into the world of social media monitoring. Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor social media without first teaching them the six critical steps that most companies overlook. Don’t start any kind of online monitoring effort until you’ve worked through these important steps. Ignore them, and you’re setting yourself up for failure. Just because you can monitor everything that’s being said about your brand online, doesn’t mean you should just jump in, without setting clear goals. That’s the monitoring equivalent of hanging out at an open bar–you’ll quickly get dizzy and will social media marketing pdf end up with a major headache! Take the time now, to write down what your goals are for your social media monitoring campaign. Are you trying to better understand how Twitter users talk about your products? Are looking to measure the success of your new viral marketing campaign? Or, perhaps you suspect a rogue employee is sharing too many company secrets. We talk a lot about “monitoring” social media, but you also need to “measure” the information you collect. You can’t do that without first defining your goals!

Metric-Based Social Media Marketing

Businesses of all sizes are taking advantage of social media marketing to connect with prospects, engage with clients, and share informational content. In fact, according to this B2B study, 93% of B2B marketers participate in social media marketing. But often, companies are left with the question “Does it work?” Are their social media efforts really targeting the right people and properly representing the brand? The answer: they certainly social marketing media can be. According to a recent study by Nielsen, “Approximately 46% of online users count on social media when making a purchase decision.” This is fantastic news for marketers who are looking to attract and convert leads via social media. But just because social media can work, doesn’t mean that it is working. So how do you know? Making social media marketing work for your B2B brand requires a specific strategy and the ability to measure how well it is succeeding in the context of your overall marketing plan. Scheduling posts haphazardly and sharing inconsistent or uninteresting information will net few results. According to MDG Advertising, social media for marketing 64% of marketers are integrating social media into their marketing plans. However, even the most carefully thought out, comprehensive plan can go awry. The only way to know is to measure your progress and analyze results. As we like to say here at Oktopost: “you can’t improve what you can’t measure.”