An Iron Clad Social Media Strategy for Today’s Business

Without a strong social media strategy, you’re likely to be paddling in the water but unable to move with the current, much less to cut across the current to reach the distant shore and your business’s ultimate goals. Fortunately, though, the better part of your competition are probably not pursuing a strong Social Media Strategy. Like most people trying to understand how to use Social Media for Business, they’re likely going about it in a haphazard way with little chance for success. OpenVine provides the Boston area’s leading Social Media for Business Services and a comprehensive Social Media Strategy becausesocial media marketing courses we’re the recognized experts. While providing Marketing, Local Search and SEO services, we also regularly train clients in how to use Social Media for Business. Most importantly to an overall Social Media Strategy, that puts you in the company of people who are making waves in the Social Media Universe. Social Media for Business is nothing like traditional marketing or advertising. Based heavily in the real sharing of information, even secrets and once highly proprietary ideas, Social Media for Business can and should be pursued for real public relations benefits, sales, profits and a better bottom line. But Social Media for Business doesn’t always result in instant easy sales. A good Social Media Strategy will vastly improve your communications, your engagement with important players in your industry as well as the Word of Mouth, business referrals, and Search Engine Rankings. Not only is traffic to all of your sites possible, but increased business is just the natural resultsocial media marketing b2b of the same Social Media Strategy. Our Social Media Strategy is custom tailored in close consultation with any business hoping to take advantage of all of the Networks, platforms and communications platforms that their customers or clients are also enjoying. We focus on achieving conversions, sales or leads generation while continually expanding your public relations reach and the engagement you enjoy with your public. With plenty of experience engaging consumers, OpenVine pursues a methodical Social Media Strategy that includes Local Search Directories, LinkedIn, YouTube, Facebook and Twitter and, importantly, all of the following.

Reigniting your tried and tested social media strategy

Anyone will tell you that social media is an integral part of marketing strategy today.You will also hear people boasting of the variety of platforms and new technology their business is appearing on. They will tell you that the key is to develop a social media strategy that truly engages and inspires your social media marketing for small business audience. But what many people forget in creating their social media strategy is to start at the beginning. Clearly the world of social is constantly in flux and new technologies are coming out every day, as such any social media strategy will need to be flexible and take a ‘test and learn’ approach where possible. However, there may be occasions when you know that the approach just simply isn’t working and as a result it’s important for brands to know when to ‘cut the cord’ with their old social strategy and embark on a new one. Here are five signs that your social strategy isn’t social media marketing job description working and you should cut the cord: Your social media results in less than 10% of your overall site traffic. You have given it time and yet you are still not seeing results. People aren’t actually clicking on your content, which means either it isn’t good enough or it’s not reaching the right people. Either way this needs addressing right away. You are not getting strong engagement from your followers, let alone getting new ones. You aren’t sure why you are actually ‘doing’ social and the investment isn’t proving its worth.

Be clear on social media goals for your business

Until you work out the business aims behind your social media strategy, it is impossible to evaluate how well it’s working. Before reinventing your social media strategy, you need to be clear on how you think social should be helping your business, only then can you make social media work harder for you. Nobody has time to be on every new platform all the time and, most importantly, you don’t need to be. If you’re a SaaS product for example, marketing and social media perhaps the most effective way for you to engage with your customers is not live and with your face, so don’t stress yourself with how best to use Periscope just because it’s there. Begin working out where to spend your time by creating a mission statement for each of your channels which includes what type of content you will be posting on it and the purpose of it for your business. For example, for many businesses, Facebook lends itself most neatly to advertising thanks to its specific ad targeting, while Twitter is more useful for engagement and customer queries. LinkedIn, on the other hand, is a great way to connect with influencers and also establish yourself as a thought leader. A vital part of any social audit is taking a look at your brand and competitors from the outside, social media marketing salary as well as from within your enterprise. By delving deeper into social media analytics, we can now find out a huge amount about any market and its potential social media audience that we may not already know. As well as finding out what your customers are saying about you outside your own digital properties, we can use it to maximise an existing customer base and find new opportunities and unexpected new directions.