Social Media Strategy and Management

In today’s entrepreneurial world, some business seems to have a voice while others’ get diluted in the crowd. It’s no denying that companies increasingly need to own a distinct image. To succeed, you need your business to stand out. But differentiating yourself is not an easy thing. To that end, creative and original minds are needed. Today, one of the most effective ways of promoting your business involves social media marketing. At The Social Savior we follow 6 strategies that can help your company get all the social love it needs. Having a social media strategy today is more important than ever before. The growing using social media for marketing importance of online marketing, the increasing inflow of internet users, and the overwhelming presence of organizations online make it impossible to avoid social media. Social media strategy has become an important part of online marketing and business networking. In today’s world, the way companies develop new products and interact with customers is drastically different than in the past, and it is because of social media. Although approaching social media in a strategic manner is not an easy task, the rewards are great. A proper social media strategy will increase a company’s overall brand recognition, as well as its customer-business interactions. To create a successful strategy a company should focus on balancing out the tools of social media with its objectives. The first step a company should take when determining a social media strategy is to define the organization’s goals. Once this has been completed, a company can begin working on a social media strategy. Clear objectives can social media marketing strategies help a company build and strengthen relationships with customers and offer helpful insights about the market environment. When considering and evaluating social media strategies, individuals tend to refer to the most popular sites such as Facebook and Twitter, however there are many other popular social networking sites. Sites such as Reddit and Digg remain popular, and should be incorporated into company marketing strategies. In the end, a company needs to be continually analyzing all potential channels and the benefits that are coming from each.

Social Media Strategy for Business

Every business is different. We understand that, even if in the same industry, every business has different goals with different people managing them. With that said, there’s no place in Social Media for “cookie-cutter” solutions to these problems. What’s needed is a thorough understanding of each business, how it works, where it is and where it needs to go. That’s why the team at Jinga Social create a tailored Social Media Strategy for each social media marketing manager and every business we speak to. You see, Social Media is not just limited to Facebook and Twitter. On top of that there are too many ways to market yourself even on Facebook alone to mention here! With that in mind, after fully understanding what you want to achieve by your Social Media Marketing, we’ll create a strategic plan to assist you in getting what you want. We can even create a strategy centred around how much time you’re able to commit to managing your Social Media campaign. You may be interested in our tiered Social Media Management options, or if you’re willing to take a more hands-on approach we can offer Social Media Training and Consulting services so that you can learn how to marketing with social media do it yourself. Talk to the team at Jinga Social today and find out more about the growing world of Social Media and how you can harness that to find more customers and turn them into raving fans of YOUR brand.

Digital and Social Media Strategy & Tactics

Including social media across all of your organization’s business functions is a critical element in achieving overall goals and objectives in today’s business environment. The benefits of utilizing digital and social media throughout the organization are proven and organizations must remain current in both the use and monitoring of digital and social media. The Digital and Social Media Strategy & Tactics Seminar focuses on understanding social media marketing software organization requirements and guiding the development or refinement of a tactical plan which the participants can implement in the organization. Sample strategy documents and templates will be used to guide strategy development. Individual guidance and direction will be provided to each participant regarding the mix of tools and their deployment that best suits their organizations goals and objectives. Social Media channel usage is essential today, particularly those that allow you to engage with your customer/clients in real time. During this module participants will learn the strategies that are used with key channels such as Facebook, Twitter, LinkedIn & Google+, allowing participants to evaluate the channels that are best for your organization. This will allow participants to build upon the Strategic Planning you how to use social media for marketing did from Module 1 by starting your Tactical Deployment Plan. Increasingly the tool that is being used to explore anorganizations digital and social media presence is mobile. Shortly, it will surpass desktop and laptop devices for digital interactions with your brand - are you ready? This module will allow participants to expand on your Tactical Deployment Plan to include elements such as a mobile or responsive website, mobile apps, SMS marketing, and augmented reality applications.