Developing Your Social Media Marketing Strategy

When it comes to developing a social media marketing strategy, it’s easy to fall into the trap of analysis paralysis. That’s why we take the guesswork out of the process. At Web Presence Solutions, our expertise and commitment to understanding your business are central to every strategy we create – from SEO to social media. Word of mouth advertising has always been an integral part of any business’s success. That’s true today more than importance of social media marketing ever before. Social media has provided an unparalleled opportunity to benefit from word of mouth advertising on a massive scale. 30 years ago, one happy customer might share their positive experience with 5 or 6 friends and neighbors. Today, one happy customer can share that experience with hundreds of Facebook friends or Twitter followers with just a few keystrokes. At Web Presence Solutions, we want you to have the power and the knowledge to take full social media marketing agencies advantage of all that today’s technological innovations have to offer. In this changing media landscape, success isn’t limited to those with massive corporate marketing budgets and millions to spend on television & print advertising. Social media has leveled the playing field for small business owners like you. And we want to help you take full advantage of it. Contact Web Presence Solutions to learn more about our social media services and get started down the path to success today!

They misunderstand how people use social networks

Social media hasn’t turned the youth of today from passive TV watchers into crazy activists who are always doing things – it has created a generation who flick through newsfeeds rather than channels. A lot of brand campaigns start by asking, “What can we get people to do?” or “What sort of cool interactivity can we give people?” – the truth is they almost certainly don’t want to do anything. People check their Facebook feed 14 times a day on their phones, not in the desperate hope that a brand has created a new Elf Yourself but to see what their friends are up to and, if we’re lucky, to see some engaging promotedsearch and social media marketing content from brand pages. Many a production agency has convinced a brand manager that their content will be so good it will go viral all on its own. They are almost never right and even if they were, they’d be even more right with some proper media strategy. You don’t make a TV advert and leave it lying around in the hope it goes viral. The same is true for digital and social content, especially if you’re a big brand that needs to work on a large scale to have any chance of realising business objectives. It is increasingly an embarrassment to the industry that brands are still willing to invest in content that no one sees meaningfully. Many brands are starting to see the need for paid media in social media marketing, as well as its more established role in digital, but their social media marketing applications perception of the change that needs to happen is often wrong. Marketers are looking to spend more of their digital budgets on social, or expand their total online spend by a few percentage points. To maximise the social opportunity they need to do something far bigger. Cadbury increased its social/digital spend sixfold for Creme Egg back in 2013 when it managed to drive as much purchase consideration through Facebook as TV. Big brands should plan their social media investments by working out what percentage of the audience they want to reach and at what frequency each month. not just by assigning one-off spends to specific posts.

Professional Social Media Optimization

Optimizing your social media presence requires more than just setting up a bunch of profiles and slapping up a few updates here & there. In order to succeed in today’s social media landscape, you have to know where your target audience spends most of its time. Our social media services marketing using social media will help you do just that. Do your prospects spend a lot of time on Facebook? Or do they flock to Twitter? Perhaps they’re drawn to Pinterest… or Foursquare… or LinkedIn. The social media services from Web Presence Solutions take the guess work out of social media and help you develop the strategy that is right for your business & your target audience. Our commitment to understanding your small business and your target audience is essential to the success of our social media optimization services and an integral part of building a strong web presence for your business. Whether your prospects spend their time on YouTube or Yelp, Web Presence Solutions can help you los angeles social media marketing find them and learn to speak their online language – giving you the opportunity to benefit from all the advantages of social networking in today’s evolving virtual world.