Strategies and Tools for News

Social media has radically changed the way people access and consume news. Savvy journalists have adapted the way they report, source and disseminate news, integrating social media networks into both their newsgathering and the distribution and promotion of their work. Which tools do what? How can you integrate social media into your reporting without it taking over? How do you authenticate information gathered from social media networks? What is the best way to engage your audience social media as a marketing tool on social media networks? Finally — perhaps most important — how can you tell if your social media efforts are having any impact? This course answers these questions and much more. It aims to help journalists and those interested in journalism learn to effectively integrate social media into all aspects of their journalism, including newsgathering, verification, audience social media marketing pricing engagement and distribution. Want to learn more? Enroll in our Social Media Certificate Program. The interactive courses and on-demand video replays in this certificate will show you the ropes, point you to the right resources and help you formulate the questions you most need answers to.

Why Your Social Media Strategy Needs to Be Revisited, with Laura Roeder

One of the only constants in social media is change. As entrepreneurs we have to pivot to stay current and stay on top of the latest in all things social. Helping us do that on today’s edition of The New Business Podcast is social media maven Laura Roeder. Laura is an entrepreneur, agency boss and software developer. Her current offering to the software and social media world is Meet Edgar. Meet Edgar is social media scheduling software social media marketing experts that saves all of the content you add in a library, categorizes that content and then repurposes it for you automatically. Once you add content you never have to add it again! we like the internet. We like cats and the internet. We like cat videos on the internet. One of our clients, GoDaddy, being instrumental in providing us all cat videos on the internet with domains, hosting, and the like, is co-presenting with our own Craig Lile later today at Social Media Strategy Summit in San Francisco. If you’re not lucky enough to be in the bay area today, you can follow along online at #smssummit, and we’ll have a good bit of recap after the event. This links closely to the above and, as I keep mentioning, is consistently the top reason brands don’t see meaningful results through social media. If your business objective social media marketing articles is to drive penetration of a new product into millions of households, why is your social media activity focusing on engaging a few thousand? Big brands sell to large numbers of people and their social media marketing should reflect that as much as any other channel does. Marketers shouldn’t let innovation, excitement and buzzwords blind them to that.

social media strategy mistakes brands still make

Many brands are still making silly mistakes in their approach to social media, which can damage their reputation and waste their marketing resources. It’s time to tackle some of the business and planning mistakes that happen before a single tweet is tweeted or post is added on Facebook. If you’re looking for tips on the content posted itself, check out my previous content focused blog. I’ve seen a lot of social media briefs and agency proposals social media marketing dallas and far too few of them start with a genuine business problem or marketing objective to tackle. When brands start by asking an agency to add some layer of interactivity or social media engagement on to the end of their campaign that’s all they get. But if they brief it about a business challenge they will get a far more impactful and meaningful result. Your social media objectives should be exactly the same as your overall marketing objectives, or at least a subset of them. Consumers are spending a lot of time on social media (1.72 hours a day, or 28% of all internet time, according to GWI) so it’s a good idea for brands to be there, but what is the role of that within your wider media ecosystem and consumer journey? If you want to simplify this question there are three main learn social media marketing options: amplify and extend a television campaign by spreading your reach to lighter viewers; allow a brand that doesn’t have the budget to run a TV campaign to still engage at mass scale by using social as a standalone channel; or drive continuity and front-of-mind awareness all year long outside of campaigns.