Easy tips for creating a solid social media strategy

These profound words have resonated throughout my entire existence, albeit sometimes taking a backseat to procrastination in my younger years. However, once I was able to apply that strategic concept to every aspect of my life, everything I did seemed more effective and completely void of any worry. No matter what you’re doing, whether it’s running errands for the afternoon or training to run a marathon in a few months, you need to social media marketing for dummies strategically plan out the process or risk getting blown off course by “winging it.” Your social media strategy is no exception. Social media plays an integral role in every content marketing strategy today. It helps develop brand loyalty, increase engagement with your audience and fuel the lead generation process. Social media is a main artery that connects directly back to the metropolitan city that is the core of your business. Every piece of content you produce social media marketing definition needs to be based around your organizational values. The language, tone, style of content all need to be derived from this, because consumers can quickly pick up on any glaring discrepancies. Social media is not a one and done or set it and forget it strategy. Whatever idiom used to describe this one-off approach, it simply will not help if you don’t remain true to your social media game plan. You obviously need to produce quality content, but the frequency at which you post needs to be consistent as well.

Ways Ecommerce Companies Should Use Social Media for Marketing

Today, social media spending makes up a small fraction of most business’ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years. Clearly, ecommerce marketers recognize the power of social media to connect with an audience. Facebook, Twitter, LinkedIn, and Instagram are nearly ubiquitous social media marketing firm in our lives. They’re like the 21st-Century Main Street; we use them to communicate, find information quickly, and increasingly, to shop for products. For Web businesses, effective social marketing represents real value. Social networks offer new ways to reach first-time customers, engage and reward existing customers, and showcase the best your brand has to offer. Your social network profiles and the content you share are as important as a business’ storefront signage and displays in the 1950s. Why? Social networks are evolving from merely places to find and distribute content; they’re becoming commerce portals. Businesses that integrate social media into their marketing strategy – from customer acquisition, to sales, to re-engagement campaigns – will benefit. Don’t think of social media as another way to generate sales and drive traffic. Use these platforms to demonstrate value and validate your marketing efforts. Take a look at the social media marketing firms camera maker GoPro on Facebook; very rarely is does the company share content that is designed to sell product. Instead, their posts highlight the best quality videos and pictures taken on their cameras, and they effectively showcase the brand. Develop a social content strategy that is designed to highlight the best, most unique, most surprising thing about your brand. And remember you don’t have to do it all yourself; curation can be an extremely valuable tool.

Reasons to Start Building Your Social Media Strategy Today

Have you ever lost interest in something because you weren’t able to find the information you were looking for? Like a restaurant that didn’t have their hours or menu listed somewhere online? You probably know that this is a problem, but in today’s world you need to offer prospective clients or customers with more than just information. You need to have a social media presence as well. Not embracing social media in an online marketplace is like failing to list your phone number a decade ago. It doesn’t matter how big or successful your business already is. Advertising is expensive. It might get social media marketing books even more expensive for some people as major players like eBay change their advertising structures. Getting involved in social media for most small businesses can be the most substantial form of free advertising and marketing that they can get beyond the time cost associated with using social media. One of the biggest issues that online businesses face is a lack of awareness of what their customers think about their product or service. Its an isolated and often anonymous exchange that makes obtaining candid feedback incredibly difficult and tedious. Social media provides a channel for customers to provide feedback without being prompted. There will undoubtedly be negative feedback—no product or service is perfect—but without social media you could be unaware of problems associated with your business. Social media also allows social media in marketing you a way to respond to negative reviews and reconcile issues. When people see that a business is responsive on social media and tries to improve a dissatisfied customer’s experience, they will be more likely to at least entertain the idea of pursuing your products or services than if all they saw was a negative review on Yelp. More than ever businesses are concerning themselves with what people are saying about them online and how what they say affects them. If you’re a data driven person, social media can also provide feedback in the form of data and analytics as well.