Social Media Strategy for Content Marketing

Contrary to what you’ve heard, social media can make people more prosocial.

With the rise of social media comes the concern that we are becoming less and less able to relate to our fellow humans in a humane way. Social psychologists worry, furthermore, that online media can lead to “Slacktivism,” a lazy and ineffective way to bring about social change, used interchangeably with “Clicktivism,” the concept that refers to the fact that it’s much easier to sign onto a cause online and then do nothing in reality to marketing through social media follow up on that cause. To investigate the possibility that social media would help rather than hurt prosocial behavior, Heriot Watt (Edinburg) University’s Jane-Marie Fatkin and Terry Lansdown examined nearly 10,000 tweets associated with the hashtag “Giving Tuesday” and “unselfie” on Tuesday, Dec. 3., 2013. Both of these were movements devoted to countering “Black Friday” and “Cyber Monday” (in the U.S.) by encouraging social media users to help others in need. Nearly 20% of all tweets on that day, associated with those hashtags, mentioned the Salvation Army. More than tweeting, though, the social media users seemed to be following through with cash donations. As Fatkin and Lansdown report, donations associated with Giving Tuesday were up 90% over the previous year. We no longer live social media marketing certification in a world where our opinions are rarely heard. We now live in a world where anyone with a connected device can have a voice. Developing a social media presence is not only important for today’s businesses, but could be the difference between differentiation and demise. Social media sites have revolutionized the communications landscape, and are used by billions of people around the globe on a daily basis. By properly utilizing a combination of all relevant social networks, Command Partners creates highly specific, targeted campaigns that drive results.

Social Media Strategy for Content Marketing

Command Partners recommends a focused, comprehensive approach to drive online awareness of our clients’ brands and increase website traffic, ultimately resulting in lead generation. The social media team at Command Partners uses a three-phased approach to execute the social media marketing services for our clients: competitive analysis, strategic marketing planning and implementation and community management. In developing a social media strategy for our clients, Command Partners conducts initial research into the top social media networks, such as Facebook, Twitter, LinkedIn, Google+, Pinterest,social media marketing consultant YouTube and more with the goals of completing a competitive analysis and identifying new opportunities. Once our team of experts has completed their research, identified appropriate benchmarks and created a report on the findings, we then move forward with the creation of a targeted social media marketing plan. Our social media marketing plans are specifically tailored to each client, and detail various tactics for not only utilizing, but taking advantage of all prominent online social media channels and networks. This step in our process typically includes, but is not limited to, developing a content strategy and editorial calendar, providing ongoing monitoring of all networks, reviewing social media keyword lists and identifying benchmarks that ultimately drive all of your business objectives. Following social media marketing ideas approval of our developed social media marketing plan, we work closely with each client in implementing all agreed-upon tasks and duties. Such activities may include the setup of user accounts, daily community management, contest promotions, strategically targeted advertising campaigns, outreach to influentials and more. All of these initiatives are intended to enhance a brand’s presence across all social media channels.

Social Media Strategy and Methodology

Mambo Media develops award-winning social media programs that align business objectives with social media strategy. Whether you need to mobilize brand advocates, identify thought leaders in your industry, understand better who your audience is, promote a contest, or simply build a new Instagram following – we have the strategy and tools to help you connect with those passionate about your brand. In today’s marketplace, content is king (or queen, depending on your perspective). And relevant, socially shared content helps define your place in the market. Because 92% of consumers trust word-of-mouth above all forms of advertising social media marketing packages while online customer reviews are the second most trusted source. And 46% of web users look to social sites before making a purchase. In fact, the average American spends 37 minutes a day on social media. And finally, you might be surprised to learn that B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. The end goal of any social media strategy isn’t just acquisition of followers – but leads, conversions and ROI. Mambo’s highly effective social media programs provide the methodologies, guidelines, tools and metrics that can clearly define success of your social media efforts, and prove the value of social media as an ever-growing influence in today’s increasingly complex marketing landscape. Successful social media management social media marketing proposal can be a time-intensive proposition. Finding managers and contributors who can deliver content that supports your branding objectives and speaks to your followers in your company’s defined “voice” is key. If you’re looking for guidance in developing the ideal social media content team, we can help answer how best to utilize your resources – or help augment them – in order to meet today’s content needs through social channels.