Steps to Proficient Social Media Management

Have you ever lost track of time using social media, looked up at the clock, and wondered where your day went? Or perhaps you're swamped running your business and there’s simply no time to use social media effectively? It seems like some companies use multiple social media platforms so effortlessly, while others use social media sporadically, with tumbleweeds blowing through their accounts. So why is there such a big difference? How do even the smallest of companies manage to look so great on social media while some fall by the wayside? I’ll let you in on a little secret. It’s not about outsourcing. It’s not about los angeles social media marketing money. It’s all about systems. You have to develop a social media management system to get the best results from the time you spend on social media. Whether you’re a one-person company or you have dedicated staff to manage your social media accounts, you still need a process, a system, to be efficient in the time spent on social media. Otherwise, the vortex will suck you in and you won’t see any results from your efforts. The great news is that you can make time for social media, in the same way you make time for your other marketing efforts. Time management is the real issue here… how to manage it all. Plan content ideas for your blog and social media posts in bulk. You can plan by the week, month or quarter or even by the year. Once you have an idea of what you want to talk about (as in post), you can organize your content ahead of time and eliminate the “what should I post today” anxiety. Use a social media management dashboard to schedule some social media posts in advance. A dashboard will allow you to post social media marketing university review to multiple social media profiles from the same place. I save hours of time every week by using my HootSuite dashboard for scheduling, posting and searching. You can configure your dashboard to include keywords, lists, scheduled posts, mentions, etc. If you are not using a dashboard, start today!

Managing Your Reputation on Social Media

Let me ask you some questions. Do you keep a list of the people who have access to your corporate Twitter account? Do you change your account passwords regularly? Have you set in place clear guidelines for social media engagement? Are you monitoring the names of your senior execs using a sophisticated monitoring tool? And do you know exactly what you’d do if an angry customer kicked-off on your Facebook Page? If your answer to these questions is “Yes of course, Luke, don’t patronise me”, I congratulate you. These included carefully managing your social media account details, changing passwords, setting up facebook social media marketing a good quality social media monitoring tool (and employing an Analyst to help create your queries), ensuring your staff are trained and doing dry-runs of “crisis scenarios”. Crucially I also urged companies to engage and “make friends”. When everything hits the fan, it’s great when your customers and contacts leap, unprompted, to your defence. If you’ve posted something you didn’t mean to, you can remove it. If someone else posted something you don’t like, you could ask them to remove it. If it’s illegal (i.e. they don’t have the right to publish it) you can take a more legal route – but if its “malicious” or “misleading”, it may also breaks the terms of conditions on Facebook, Twitter and other networks, so you can ask them to remove it for you. If someone is maliciously posting negative comments about you, disadvantages of social media marketing they may be a “troll” – i.e. someone who is simply mischief-making and isn’t interested in resolving the issue. Don’t respond to trolls. If the person has a genuine point and isn’t a troll, but you’re in the right – you should simply state the facts and make your case. If you’re in the wrong, you should apologise, grovel (a little) and offer to make amends. This is the part where you convert “haters” into “advocates” if you’re diplomatic and/or fortunate.

Social Media Plan for Your Small Business

Before we get into which social platforms to choose, it’s crucial to note that you shouldn’t take on more than you can manage. To start, it might be best to create two to three social profiles. One of the worse things you can do is create profiles on several platforms, only to neglect them and rarely post content. When trying to decide which platforms you should be on, think back to the audience you’re trying to attract. Pinterest and Instagram are hotel social media marketing visual platforms, so if your business creates great images then you should consider having a presence on these platforms. If you’re a freelance designer, writer, or photographer, Twitter is a wise choice for building your credibility and interacting with potential clients or other people in the industry. B2B companies often find success on LinkedIn and use it to generate sales leads. Having a Facebook presence is often a safe bet since it’s the largest social network where you can reach the most people (again, that doesn’t mean it’s the best platform for your business). It also helps to understand the demographics for each platform. Once you’ve created social accounts, make sure the “about” section of your profiles is completed so people know what your company is and what kind of content they can expect atlanta social media marketing from you. Most social platforms have analytics that you can access for free (i.e. Facebook Insights and Twitter Analytics). Make sure you take advantage of the data available to you so you can see what content has the most engagement (likes, comments, shares, retweets, etc.) and URL clicks. Understanding what your followers are responding to will help you create better content.