Which Social Media Platform Is Right For Your Business?

We all know that social media is crucial to creating a successful business nowadays, but are all social media platforms worth the same amount of your time and money? So what are you supposed to do? Waste your energy on all of them until you find out which one works for your business? Nah. At Spokal, we believe that time is money. So instead of letting you waste your time (and money) trying and testing all the different social media platforms on offer, we’ve done it for you. We’ve taken a good hard look at 9 of the most popular social media platforms for small businesses. We’ve looked at what they do, using social media for marketing who uses them and what are their pros and cons for businesses. So let’s go take a look at what Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Yelp and Foursquare have to offer you and your business. We have ample choices; from usual blog post sharing to image sharing. We have them all! The first step is to determine the which platform works best for you and this can be done by understanding your own niche (and competitors). I’m going to use myself as an example. I manages a blog focusing on blogging, entrepreneurship and marketing. My competitors ranged from the popular Smart Passive Income to Entrepreneur On Fire. Competition is really strong and they are literally making the hit on many social platforms. Competing in this sense would mean using the same social channels as your social media marketing strategies competitors. On a daily basis, I spend approximately 2 hour managing my social media account. This ranges from replying to comments I received to performing social listening. If you are wondering, I am using HootSuite along with MavSocial for the matter. You can even read my tutorials on HootSuite and MavSocial using the respective links. Competing heads on is basically sharing information which relates closely to the competitors. For example if my competitor published an article related to topic A, I’ll be doing the same on my own publication. The only difference is that I may be adding even more information to the topic compared to my competitor. In return, making my article even richer in information.

Small Business: Which Social Media Platform is Best for You?

Location! Location! Location! That’s what William Dillard, founder of Dillard’s, a high-end department store chain, said was key to his retail success. When it comes to selecting the best social media platforms for your small business, it still is location! small business social mediaAs the number of social media platforms grows, I’ve seen small business entrepreneurs struggling to keep up. Social media experts tout advice that makes social media marketing manager us believe we need to be on every social media platform known to man. Without the benefit of understanding our target audience or our business strategies, their well-meaning advice is putting us in overwhelm. It’s next to impossible to manage all the different social media sites today without the use of a small army of social media experts. In many cases, that small army isn’t in the budget. However, if you’re self-managing your social media campaigns, keep William Dillard’s mantra in mind to select the prime sites where your target audience “hangs out”. How do you choose the best social media sites that offer the greatest likelihood of success for your business? Here are a few “location” factors to consider based on recently conducted research. (After hours of online research in the hunt of accurate marketing with social media demographics for each of the social media platforms listed below, the demographics were as prolific and varied as the sites researched. However, these numbers give you a good starting point. ) It was a bit more difficult to location other demographics for Google +, for a good reason. Anyone with a Google account has a Google + account making it impractical to identify other some-what accurate demographics. Although there are a plethora of social media platforms, this gives you an idea of the types of information you want to research for any social media platform you're considering.

Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips

There is no denying social media has become a powerful tool in the past decade, especially as a promotional vehicle. According to the recently released 2012 Social Media Marketing Industry Report, 83 percent of more than 3,800 marketers believe that social media is important to their business and an overwhelming 94 percent of marketers said they used social media for marketing reasons. There is little debate that an active and engaging social media presence will help social media marketing software increase business exposure and probably drive traffic to your business as well. Of course as an artist, you probably don’t have the luxury of a dedicated marketing team to constantly monitor and update your various social media profiles, but that doesn’t mean you shouldn’t embrace social media, it just means you should be careful about over-extending yourself since you are your own marketing team. When it comes to creating a successful one-person social media marketing strategy, you want to be efficient and effective, and you want to use multiple mediums. We cherry-picked the most commonly used social mediums according to the study and came up with three examples of how artists should be using these channels to network and market themselves so you don’t have to. It is important to keep in mind that because art is such a broad subject, it is difficult how to use social media for marketing to offer sweeping advice that all artists should take to heart. We think we have done the best we can, but we also admit that different types of artists should use social media channels differently. Just remember that before you start reading and get angry when it feels like none of our tips apply to you. But I don’t think that will happen anyway.