Winning Social Media Marketing Strategy

Creating a Winning Social Media Marketing Strategy

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in social media marketing university a silo; it must be work in tandem with the rest of your business strategy. The world is online. A brand’s website, therefore, is one of its most important marketing tools. Low website traffic can mean fewer customers and lower profits. To combat this challenge, your social team should focus its goals on creating links directly to the website (whether they’re from your own social posts or influencers’). Link to useful content, subpages and company images to position your website and your brand as a resource rather than just another cog in the corporate wheel. This traffic should increase leads and, in the long run, revenues. According to The Chartered what is social media marketing Institute of Marketing, it costs 4 to 10 times more to acquire a customer than to retain one. To keep your customers around, use social as a tool to support, communicate and engage. A good social relationship with your customers should translate into a better perception and offline relationship with your brand. By developing a strong social bond, customers will be more likely to stick with your brand time and time again.

Social Media Marketing Strategy Embrace mishaps

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from yoursocial media marketing jobs social accounts apologizing and addressing how the error is being handled so customers are aware. But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there. Tracking is often perceived as tedious and time-consuming. It can be,social media and marketing but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!).

The “social media transformer.”

This approach enables large-scale interactions that extend to external stakeholders, allowing companies to use the unexpected to improve the way they do business. In 2010 Cisco launched Integrated Workforce Experience (IWE), a social business platform designed to facilitate internal and external collaboration and decentralize decision making. It functions much like a Facebook “wall”: A real-time news feed provides updates on employees’ status and activities as well as information about relevant communities, business projects, and customer and partner interactions. One manager likens it to Amazon. “It makes recommendations based social media marketing agency on what you are doing, the role you are in, and the choices of other people like you. We are taking that to the enterprise level and basically allowing appropriate information to find you,” he says. Cisco also makes extensive use of video. It conducts most of its training and meetings virtually, through video streamed to desktops and available via video-on-demand. Like Facebook, the system lets users tag and comment on videos. These technologies have accelerated “time to trust” among Cisco’s stakeholders, quickly establishing collegiality and knowledge sharing among new geographically dispersed social media marketing company teams. The strategies are temporal, and many organizations will progress from one to another. Companies with clear objectives for using and measuring social technologies in a specific part of the organization should begin as predictive practitioners. They should look for a group (marketing, for instance) that wants to become more social in its business. Creative experimenters are driven in part by small budgets; labeling a project “experimental” can exempt it from ROI constraints. Both the predictive practitioner and creative experimenter strategies can quickly create significant results and learning and serve as a training ground for larger efforts.